Growth Marketing Lead, Capital Formation
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AI Summary
The Growth Marketing Lead will build and scale a direct-to-investor crowdfunding acquisition engine using paid and organic channels. They will own the entire investor funnel, including landing pages, conversion tracking, and continuous testing to drive capital velocity.
Company Overview
Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long-term vision. We are building the most compelling investor-facing ecosystem in the private markets. The role offers exposure to a uniquely diverse platform, combining institutional-quality real estate and high-growth tech ventures, all aligned under a singular mission-driven vision.
About Us
Our mission is to catalyze human flourishing through stewardship, serving people in all nations. We seek a transcendent impact, second to none, crossing geographies and making a permanent mark on history.
We aim to uplift investors, foster flourishing families, create enduring trust, and contribute to a more beautiful world through our investments, products and services, and new ventures.
Our investments are primarily in real estate, with additional allocations to tech, energy, and alternatives, employing a downside-protected, long-term approach to investing. We are grounded in timeless morals and seek to preserve and grow both investor capital and our own.
The Opportunity
Rex is seeking a Growth Marketing Lead, Capital Formation to build our direct crowdfunding acquisition engine from the ground up. Real estate capital formation shouldn't run through a maze of intermediaries. We're building our own direct channel, connecting accredited investors straight to vetted real estate opportunities under our Reg D 506(c) offerings, and this hire owns the engine that powers it, from the first campaign to the platform experience investors land on. This role is anchored by three core mandates. First, build and run the acquisition engine: launch and scale paid social, search, and programmatic campaigns, complemented by organic content, that drive qualified investor traffic. Second, own the investor funnel: landing pages, lead capture, and conversion tracking are this person's responsibility end to end, with support available as needed, but the outcome is owned by them. Third, drive capital velocity: this channel directly supports active capital raising efforts, so performance here isn't a vanity metric, it's a direct input to how fast Rex moves capital into deals. The ideal candidate has 4 to 7 years of experience in performance or paid media, ideally with exposure to fintech, real estate, crowdfunding, or high-consideration direct response. They are comfortable owning a channel solo, from strategy through execution, and know how to build a testing and optimization system rather than run one-off campaigns. They understand, or are quick to learn, the marketing constraints that come with raising capital under securities regulations, and they collaborate closely with the team to set and manage budget, but drive the day-to-day decisions on creative, targeting, and funnel performance themselves. They think like an owner, not a media buyer executing a brief, and operate with real urgency behind the numbers. Deeply aligned with Rex's mission to catalyze human flourishing through direct access to real estate capital. Fully remote.
About the Role
Rex is hiring a Growth Marketing Lead, Capital Formation to turn a direct-to-investor crowdfunding channel into a repeatable, scalable engine for raising capital. Real estate has traditionally raised capital through networks, intermediaries, and warm relationships; this role exists to build a parallel, direct-response channel that runs on paid and organic acquisition, a high-converting funnel, and disciplined testing, and that gets faster and more efficient every quarter.
This is an end-to-end ownership role. You will operate as the connective tissue between marketing, capital formation, and product, translating investor demand into a system of campaigns, landing pages, and conversion paths that reliably turns cold and warm traffic into funded investors. Our offerings are conducted under Reg D 506(c), so campaigns and funnel messaging must operate within applicable accredited-investor verification and disclosure requirements. You will set the testing cadence, read the data, and make the calls on creative, targeting, and funnel changes yourself, with support from the team on budget and strategy rather than a hand-off model.
This is a hands-on, high-impact role for a performance marketer who wants to own a channel that maps directly to capital raised, not just clicks or leads. Success is measured in qualified investor traffic, funnel conversion, and ultimately capital velocity: how fast and how efficiently this channel helps move investor capital into deals.
Key Responsibilities
- Build, launch, and scale paid acquisition campaigns across paid social, search, and programmatic channels to drive qualified investor traffic to Rex's direct crowdfunding platform.
- Complement paid acquisition with organic content strategy, working with content and brand resources to build additional top-of-funnel demand.
- Own the investor funnel end to end: landing pages, lead capture forms, and conversion tracking, ensuring every stage is instrumented and optimized.
- Design and run a continuous testing and optimization system across creative, targeting, landing pages, and offers, rather than managing one-off campaigns.
- Set and manage channel budget in partnership with the team, and make independent day-to-day decisions on spend allocation, creative, and targeting to hit performance targets.
- Ensure all campaigns, landing pages, and investor-facing messaging comply with Reg D 506(c) marketing, accredited-investor verification, and disclosure requirements, partnering with legal/compliance on creative and copy review as needed.
- Track and report on funnel performance and capital velocity, treating investor dollars raised through the channel, not just leads or traffic, as the core success metric.
- Partner closely with capital formation and deal teams to align campaign timing and messaging with live and upcoming raises.
- Build and maintain a rigorous view of CAC, conversion rates, and channel-level ROI, and use that data to reallocate spend toward what is actually working.
- Own the platform experience investors land on, coordinating with product and design to remove friction between first click and funded investment.
- Operate with the urgency of someone who understands that channel performance directly determines how fast Rex can deploy capital into deals.
Ideal Candidate Profile
- 4-7 years of experience in performance or paid media, with direct ownership of paid social, search, and/or programmatic channels.
- Exposure to fintech, real estate, crowdfunding, or other high-consideration direct-response categories strongly preferred.
- Experience marketing regulated investment offerings (e.g., Reg D, Reg A+, Reg CF) a strong plus; comfortable operating within accredited-investor verification and disclosure constraints, or a fast learner on compliance-bound marketing.
- Proven ability to own a channel solo, from strategy and budget through day-to-day execution, without needing a large team behind them.
- Track record of building testing and optimization systems, not just running individual campaigns; comfortable with a continuous hypothesis-test-iterate cadence.
- Strong command of funnel mechanics: landing page optimization, lead capture, and conversion tracking across the full investor journey.
- Fluent in performance marketing analytics and attribution, able to connect ad spend to funnel conversion to capital raised. Hands-on experience with tools such as Meta Ads Manager, Google Ads, GA4, and an attribution platform (e.g., Triple Whale or Northbeam) preferred.
- Familiarity with investor CRM/portal platforms (e.g., InvestNext, SyndicationPro) a plus.
- Comfortable operating with real budget accountability and reporting performance against outcomes that matter to the business, not vanity metrics.
- Thinks like an owner of the channel rather than a media buyer executing someone else's brief.
- High urgency and bias to action, understanding that channel performance is a direct input to capital velocity.
- Deeply aligned with Rex's mission to catalyze human flourishing through direct access to real estate capital.
Rex Ecosystem-Wide Mission
Catalyze Human Flourishing through our products and services and to elevate and further humanity in all our business dealings.
Rex Values / Rex Culture
- Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver more value, and inventing and innovating on their behalf.
- Product/Service Passion. Our business thrives or dies by products and services.
- Ludicrous Speed. Our default pace is extremely fast. Time is precious, life is short, and moving fast is more fun and effective.
- FAWOMO. We will find a way, or make one.
- Loves Going to War. Prefers wartime to peacetime, always hungry to move forward, do more, and push growth.
- Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in altum.
- Fun. We should only do work, over the long run, that is fun, and work with fun people. Jokes and humor welcomed, PC stuff and uptight behavior prohibited.
- Never-Lose-Money Approach. Protects the downside, using careful analysis before deploying significant resources, and ensuring cash is plentiful, never risking what others have and need for what they do not have and do not need.
- Other-Centered. Idealist, desperate more than anything to leave an impact with their life by helping other people, seeing money as a means to serve.
- Creative Cost Cutting Constantly. There is always a smarter way, always room to cut, always ways to do more with less. A cost advantage is a competitive edge.
- Fewer, More Capable. Bias to as lean of a team as possible, with the highest competency, reducing communication and coordination, creating more effectiveness.
- Underdogs. What we have done is nothing compared to what we are going to achieve now. We are fighting to be the best, clawing and biting up and forward, aiming to be the champs, be number one. Scrappy AF no matter how much we accomplish. We have never arrived in our minds. We are the underdogs always.
- Other Attributes Valued. Point-blank forthrightness in conversation with teammates, brutally facing problems. Velvet glove with iron fist in human dealings. Shrewd as a serpent innocent as a dove. Hardcore work hustle. Invictus mentality. Swagger with humility. Quiet professionalism. Thrifty and not materialistic. Loves who they work with, loves what they do, and loves who we serve.
Compensation & Benefits
Base Salary: Commensurate with experience and market standards
Opportunity for performance based bonus and/or equity tied to channel performance and capital raised
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) with company matching
- Fully remote work environment
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