Growth Marketing Associate (Remote)

Location: TelecommuteJob Type: ContractCompensation Range: $29 - 34 per hourWe are seeking talented Growth Marketing Associates / Performance Marketing Associates on behalf of our client in the digital entertainment and sports/gaming industry.This role is centered on direct, hands-on 'keys-in-platform' campaign execution, ad trafficking, daily budget optimization, and creative workflow coordination across core paid social channels.This is an execution-oriented position ideal for a proactive, Type-A media buyer who thrives in a fast-paced environment, excels at chasing down creative assets and cross-functional dependencies, and brings direct experience managing mid-to-large media spend directly inside platform ad managers. Responsibilities:Paid Social & Campaign Management: Execute, manage, and optimize hands-on-keys performance marketing campaigns across paid social platforms (Meta, Snap, TikTok, Twitter/X, and Reddit) to drive user acquisition and retention goals.Cross-Functional Briefing & Agency Coordination: Serve as the primary liaison between internal integrated marketing teams and external creative agencies. Develop creative briefs, manage workflow loops, oversee ad trafficking internally, and ensure timely delivery of assets.Testing & Optimization: Implement and track A/B testing strategies, digital media buying optimizations, and bidding approaches (manual and algorithmic) to maximize return on ad spend (ROAS).Analytics & Performance Reporting: Monitor campaign performance, extract data-driven insights, and collaborate with analytics stakeholders to report actionable recommendations to leadership.Workflow Efficiency: Utilize modern marketing tools and leverage AI-driven strategies where applicable to streamline production, reporting, and operational workflows.In-Platform Media Buying & Execution: Build, launch, monitor, and optimize daily paid social campaigns directly within ad platforms (specifically Meta Ads Manager, Snapchat Ads, and TikTok Ads Manager). Perform hands-on ad rotation, bid/budget adjustments, and campaign structure management.Creative Workflow Management: Develop comprehensive ad briefs, coordinate with internal brand and product teams, and serve as the main operational loop with external creative agencies (briefing, acquiring assets, ad trafficking, and delivering closed-loop performance feedback).In-Platform Testing & Partnership Ads: Configure and execute native in-platform A/B tests (creatives, copy, bidding) and manage specialized campaign formats such as Partnership Ads / Branded Content to surface actionable performance insights.Performance Analytics & Data Extraction: Extract daily campaign performance metrics, build regular performance reports in Excel, and partner with the Marketing Analytics team to track key metrics and inform optimization decisions.Proactive Cross-Functional Coordination: Act as a proactive liaison between Integrated Marketing, Operations, Product, and external partners. Drive project timelines, chase down cross-functional dependencies, and keep marketing initiatives moving forward seamlessly.Qualifications:Hands-On Paid Social Experience: 1-3 years of direct 'hands-on-keys' media buying experience in paid social channels (B2C performance marketing focus preferred).Platform Mastery: Proven expertise in Meta Ads Manager (Facebook/Instagram), Snapchat Ads, and TikTok Ads Manager. Exposure to Reddit and Twitter/X is a plus.Budget & Scale Ownership: Demonstrated experience directly managing meaningful daily/monthly ad spend in-platform with clear accountability for performance KPIs.Testing & Campaign Mechanics: Practical experience setting up native in-platform A/B tests and managing Partnership/Creator/Branded Content ad execution.Data & Analytics Proficiency: Strong analytical skills with proficiency in Excel (pivots, VLOOKUP/XLOOKUP, campaign metrics tracking) and performance reporting.Organization & Proactive Drive: Highly organized, detail-oriented, 'Type A' proactive work style-comfortable taking ownership, following up aggressively with stakeholders, and managing tight campaign workflows.Educational Background: Bachelor's degree in Marketing, Business, Communications, Economics, or a related field (or equivalent practical experience).Preferred Pluses:Mobile App User Acquisition (UA) experience in gaming, app-based B2C, or consumer tech.Understanding or hands-on use of AI tools (ChatGPT, Claude, mid-journey tools) to optimize daily workflow efficiency.Familiarity with Real Money Gaming (RMG), sports betting, or iGaming industries.Basic knowledge of SQL or data visualization tools (Tableau).JOBID: 60 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.