Graphics Designer - Native & Direct Response (Ecommerce)

THIS ROLE IN ONE SENTENCE

You are a direct response designer who understands that every pixel exists to move a person from curiosity to click to conversion, and you can prove it with your portfolio, across both native/advertorial and Meta ads.

If your portfolio is full of logos, brand guides, and organic social content, this role isn't a fit. If your portfolio shows landing pages, advertorials, native thumbnails, Meta ad creative, and funnel visuals with actual performance results behind them, keep reading.

WHAT YOU'LL BE DESIGNING

Your primary outputs will be:

• Advertorial-style landing page graphics that guide readers toward conversion through visual storytelling
• Meta ad creative: static and carousel ads, UGC-style stills, and scroll-stopping hooks built for feed and Stories/Reels placements
• Native ad thumbnails and images designed to blend into editorial environments on Taboola and Outbrain
• Hook visuals that create curiosity gaps without looking spammy: subtle, editorial, and psychologically sharp
• Mechanism explanation graphics: infographic-style visuals that make a product's value instantly credible
• Before/after storytelling sequences embedded into long-form advertorial pages
• Authority-style imagery: social proof visuals, credential callouts, and trust-building design elements
• Multiple angle variations per offer. You'll never design just one version of anything
• GIFs and light motion creatives for click-through rate lift where platforms allow
• Product mockups for use across paid and organic channels

WHAT YOU'LL DO

1. Design landing page and sales page creatives as your primary, daily output
2. Build static native ad images, thumbnail variants, and Meta ad creative optimized for feed and editorial-feed CTR alike
3. Develop multiple hook and angle variations for every campaign, across native and Meta, to enable rigorous A/B testing
4. Work directly with media buyers to iterate on creative based on live performance data (CTR, thumb-stop rate, CPA, ROAS)
5. Optimize designs for both CTR (at the ad level) and CVR (at the landing page level). You understand both metrics and how your work impacts each
6. Maintain visual consistency across multiple brands while adapting tone and style for each platform (native vs. Meta vs. landing page)
7. Stay compliant: you understand platform policies, including Meta's ad and health claim policies, and health/wellness claim sensitivity. You push conversion without pushing boundaries or getting flagged
8. Ship fast. Give feedback loops real turnaround times. This is a high-output, test-and-iterate environment

DO NOT APPLY IF

Portfolio is mandatory. Applications without direct response or performance marketing examples will not be reviewed, no exceptions.

• Share 3-5 landing pages or advertorials you designed for paid traffic
• Share 3-5 Meta ad creatives (or native ad creatives) you've designed that scaled or performed well
• You only have brand, social, or agency portfolio work with no DTC or paid traffic context
• You've never worked alongside a media buyer or received performance data as creative feedback
• You don't know what CTR or CVR means in the context of your own designs
• You need significant creative direction to produce one concept. We need someone who produces five
• You can't show a landing page, advertorial graphic, Meta ad, or native thumbnail in your portfolio
• You have no hands-on experience designing for Meta ad placements (feed, Stories, Reels)

Ready to show us what you've got? Apply with your portfolio link (required), a brief note on your experience with Meta ads and native advertising, and one example of a creative you designed where you know the CTR or CVR it achieved. We want to see how you measure your own work.

Requirements

WHO YOU ARE

• 2–5 years of graphic design experience specifically in direct response, performance marketing, or paid traffic creative
• You've designed for native platforms and Meta ads. You know what an advertorial looks like, how a Taboola thumbnail needs to feel to get the click, and what stops the scroll in a Meta feed
• You think like a media buyer: CTR, CVR, hook rate, thumb-stop rate, these are not foreign terms, they're how you evaluate your own work
• You can take a raw marketing brief and produce 3–5 distinct creative angles without hand-holding
• You work fast and iterate faster. You're not precious about your work, you're precious about your results
• You understand the psychology of native advertising and Meta ads alike: editorial blending, curiosity gaps, thumb-stopping hooks, and the visual triggers that drive clicks across both environments
• You can balance platform compliance with conversion. You know where the line is on Meta, Taboola, and Outbrain, and how to get close without crossing it
• Portfolio showcases landing pages, advertorial graphics, native ad creatives, and Meta ad creatives, not just brand decks and social posts

TOOLS & SKILLS REQUIRED

• Figma: primary design and collaboration tool
• Adobe Photoshop: image manipulation, compositing, and retouching
• Adobe After Effects or equivalent: for GIF and light motion creative production
• Understanding of native ad specs across Taboola, Outbrain, and MGID
• Understanding of Meta ad specs and placements (feed, Stories, Reels) and how creative sizing/format impacts performance
• Ability to work from a written brief and produce production-ready assets without excessive revision cycles
• Strong plus: Experience designing compliance-friendly creatives for health, wellness, and gifting verticals. You know the difference between 'clinically proven' (no-go) and 'thousands of customers report...

Benefits

WHY JOIN US

• See your creative work directly tied to revenue — real attribution, real feedback, real growth
• Work with experienced media buyers who give you performance data on every creative you ship
• Fast creative cycles — your work goes live quickly and improves based on real data, not opinions
• Performance bonuses tied to creative output quality and campaign contribution
• Career growth into Senior Designer or Creative Strategist as we scale
• Remote-first, high-ownership culture — you own your output and your craft
• Work across multiple consumer brands in gifting, health, wellness, and lifestyle