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The role involves conceptualizing and producing high-quality graphic designs, product videos, and A+ content while managing a design team to ensure productivity and brand consistency. You will also implement structured workflows, track performance KPIs, and coordinate with various departments to execute creative projects.
Conceptualize and produce high-quality graphic designs including infographics, product
listing images, main images, A+ content, storefronts, insert cards, and packaging.
- Create engaging product videos for listings and promotional campaigns.
- Combine colors, fonts, and layouts cohesively to reflect Lux Décor Collections' brand
identity.
- Implement design updates and improvements based on market trends and stakeholder
feedback.
- Analyze competitor design work, listing images, lifestyle photography, and EBC/A+ content
to inform creative strategy.
- Apply a data-driven approach to measure the impact of branding on sales performance —
both internally and among close competitors.
- Develop clear product line visuals that pass 5-second testing, ensuring immediate product
recognition.
- Execute hands-on graphic design work across all creative projects.
- Produce high-quality product videos and promotional video content.
- Individual designer task timeline chasing — monitor and track progress on all assigned tasks,
ensuring deadlines are met and bottlenecks are identified early.
- QA checks of images from designers — review all creative outputs from design team
members against brand guidelines and quality standards before submission.
- QA checks of task assignments from online stores — validate all deliverables against
marketplace requirements and internal quality benchmarks.
- Manage and guide the design team, ensuring productivity, quality, and on-time delivery.
- Implement structured workflows that maximize designer efficiency and meet project
timelines.
- Define KPIs for the design team, track performance, and provide regular constructive
feedback.
- Organize and facilitate A/B (split) testing workshops across product lines and stores.
- Work closely with marketplace managers, supply chain teams, and other designers to ensure
creative consistency and timely execution.
- Coordinate product photography shoots with the studio team.
- Prioritize and execute image plans in alignment with directions from Operations Managers.
- Participate in monthly and quarterly planning for self and team.
- Any other task assigned by the Team Lead.
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