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AI Summary

The Graphic Designer will create high-quality visual content for digital, e-commerce, and print channels while collaborating with the creative team on marketing campaigns and product launches. Responsibilities include managing creative requests through Jira, ensuring brand consistency, and utilizing AI tools to improve design efficiency.

Position Summary

Covercraft Industries is seeking a talented mid-level Graphic Designer – Digital & Print to create high-quality visual content across digital, e-commerce, commercial sales, and print channels.

This remote position will work closely with the Creative Director and Creative team to develop assets for product launches, marketing campaigns, marketplace and partner channels, sales initiatives, and Covercraft’s family of brands. The ideal candidate is a versatile designer who is comfortable working across both digital and print, follows established brand standards, and brings fresh ideas to improve creative performance.

Key Responsibilities

  • Design digital marketing assets, including email campaigns, paid media graphics, social media content, and website hero images.
  • Create website, landing page, and direct-to-consumer assets, including variations for A/B testing.
  • Develop Amazon, marketplace, distributor, and partner-channel assets, including enhanced product content and listing imagery.
  • Support product launches by creating cohesive creative across multiple channels.
  • Design sales sheets, packaging, catalogs, brochures, and other print materials.
  • Create trade show graphics, booth materials, and event-related assets.
  • Use established templates, Figma component libraries, and design systems to produce high-volume, brand-consistent creative efficiently.
  • Ensure all designs follow brand guidelines, licensed-brand requirements, and technical file specifications.
  • Manage creative requests submitted through Jira and collaborate with the Creative Services team to ensure assets are completed, approved, and uploaded to Canto.
  • Manage multiple projects and deadlines while incorporating feedback and maintaining a high standard of quality.

AI-Assisted Design

AI experience is preferred and should be used to supplement—not replace—strong traditional design skills. The successful candidate will be comfortable exploring AI tools to improve efficiency while maintaining brand quality and creative standards.

Experience may include:

  • Photoshop Generative Fill, Adobe Firefly, or comparable AI-assisted design tools.
  • Image extension, background replacement, resizing, and creative variation development.
  • Evaluating AI-generated results and determining when traditional design techniques are needed.
  • Independently exploring new tools and identifying ways to improve creative workflows.

Required Qualifications

  • At least three years of professional graphic design experience in an in-house or agency environment.
  • Experience in e-commerce, consumer products, retail, or a related industry is preferred.
  • Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Acrobat.
  • Experience creating both digital and print materials.
  • Working knowledge of file specifications, resolution, color, and production requirements.
  • Strong skills in layout, typography, color, composition, and visual communication.
  • Ability to manage multiple projects and deadlines in a high-volume environment.
  • Strong communication skills and the ability to receive and incorporate feedback.
  • A professional portfolio demonstrating both digital and print design work is required. Applications without portfolio examples will not be considered.

Preferred Qualifications

  • Experience with Figma, including component libraries or design systems.
  • Experience creating Amazon A+ Content, product listing images, or marketplace assets.
  • Experience designing email content using modular templates or platforms such as Listrak.
  • Experience with trade show graphics, large-format design, packaging, or catalogs.
  • Experience in the automotive aftermarket, marine, outdoor, or consumer products industries.
  • Familiarity with digital asset management systems and project management tools such as Canto, Jira, and Confluence.
  • Experience using AI-assisted design tools, such as Adobe Firefly.

Software and Tools

  • Adobe Creative Cloud: Photoshop, Illustrator, InDesign, and Acrobat — required
  • Figma — preferred
  • Canto — digital asset management
  • Jira and Confluence — creative intake and project tracking
  • AI-assisted design tools, such as Adobe Firefly

Work Environment and Travel

  • This is a remote position requiring a dedicated workspace and reliable high-speed internet.
  • The role may require periodic increased workload during product launches, trade shows, and seasonal campaigns.
  • Occasional travel may be required for company events, trade shows, or other business needs.

Don’t meet every qualification listed? We still encourage you to apply. We consider candidates based on their overall experience, skills, and potential fit with the team. Skills such as Figma, marketplace content, and specific industry experience can be developed on the job. A professional portfolio demonstrating design work is the one firm requirement.

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