Google Ads Media Buyer

Google Ads Media Buyer (E-commerce)

Location: 100% Remote (EU Core Hours)
Employment Type: Full-time
Industry: Performance Marketing / E-commerce

About the Opportunity

Our client is a fast-growing performance marketing agency specializing in scaling e-commerce brands across international markets. They partner with established direct-to-consumer businesses and focus on sustainable growth, profitability, and data-driven decision making.

As a Google Ads Media Buyer, you will take full ownership of a portfolio of e-commerce accounts, managing strategy, execution, optimization, and client communication. This role is ideal for someone who enjoys combining analytical thinking with hands-on campaign management and wants to have a direct impact on business results.

Key Responsibilities

• Manage and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display.

• Own the performance of assigned client accounts, ensuring campaigns contribute to revenue growth and profitability.

• Develop testing frameworks for campaign structure, bidding strategies, audiences, creatives, and ad copy.

• Analyze account performance and translate data into actionable optimization plans.

• Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency.

• Collaborate with internal media buying specialists to exchange insights and solve performance challenges.

• Support creative development by providing feedback, creative briefs, and ad copy recommendations.

• Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager.

• Maintain clear communication with clients through Slack, reporting, and regular performance meetings.

• Stay up to date with Google Ads best practices, platform updates, and emerging e-commerce trends.

Requirements

• Proven experience managing Google Ads campaigns for e-commerce brands.

• Strong understanding of Search, Shopping, Performance Max, and Display campaigns.

• Experience working with performance-driven KPIs such as ROAS, CAC, MER, and revenue growth.

• Ability to independently manage multiple client accounts simultaneously.

• Strong analytical mindset with the ability to identify trends and optimization opportunities.

• Hands-on experience with Google Analytics 4 and a working knowledge of Google Tag Manager.

• Excellent communication skills and confidence in client-facing interactions.

• High level of ownership, accountability, and attention to detail.

• Fluent English, both written and spoken.

Nice to Have

• Experience working in a marketing agency environment.

• Familiarity with Shopify and e-commerce ecosystems.

• Experience with attribution and analytics tools such as Triple Whale.

• Understanding of conversion rate optimization (CRO) principles.

• Experience collaborating with Meta Ads teams on multi-channel growth strategies.

Tools & Platforms

• Google Ads

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Shopify

• Triple Whale

• Airtable

• Slack

• Google Workspace

What We Offer

• Fully remote work environment.

• Opportunity to work with established international e-commerce brands.

• High level of ownership and autonomy in managing accounts.

• Performance-based compensation growth linked to results and client retention.

• Professional development budget for courses, certifications, and learning resources.

• Private healthcare package.

• Company equipment.

• Paid time off and additional employee benefits.

• Clear career progression path within a rapidly growing organization.

Compensation

Competitive compensation package depending on experience, location, and engagement model.

In addition to the base salary, the role includes performance-based incentives linked to client retention, account ownership, and contribution to business growth.