Go-To-Market Strategy & Enablement Mgr

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GENERAL FUNCTION:
The Go-To-Market (GTM) Strategy & Enablement Manager is responsible for the design, develop and delivering plans to enrich our clients’ experiences, drive revenue growth, and strengthen relationships. This position designs and delivers strategies, frameworks and action plans that cultivate thought leadership, enhance client and colleague engagement, effectively launch solutions, and empower teams with innovative tools and resources. This individual manages and guides GTM activities related to strategic enablement and engagement for the benefit of internal teams and our clients.

ESSENTIAL DUTIES & RESPONSIBILITIES:
• Develop GTM strategies, frameworks and tactics that deliver improvements in overall effectiveness of functions that bring solutions to market including Sales, Product, Client Care, Relationship Managers, Marketing, etc.
• Collaborate with Product and cross-functional teams to develop, design, and deliver specific and consistent GTM strategy and readiness plans for new product launches, product enhancements, migrations, etc.
• Design, execute, and manage sales enablement and readiness plans, approaches, and tactics that will enable sales teams to have valuable consultations and dialogues with clients.
• Design, execute and manage client engagement strategies and tactics to keep clients engaged through their purchase journey, build loyalty through their lifecycle with the Bank, and collect valuable client information and feedback.
• Design, develop and execute engagement strategies designed to provide awareness to strategic partners that supplement information provided by sales officers and enable strategic partners to promote solutions more confidently to clients and prospects and collaborate with sales officers more readily.
• Design, execute, and manage communication plans, approaches and tactics for key messaging delivered to strategic partners and clients.
• Design and develop external-facing tools, materials and collateral for use by Sales teams.
• Interface with cross-functional teams across the organization to deliver tools, programs, content, information and insights with the goal of supporting GTM strategies.
• Provide perspective, product expertise, voice of client, and a holistic business view to Corporate Marketing as a marketing liaison.
• Develop and manage key GTM metrics that map GTM contributions to value drivers.

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
• Bachelor's degree in Business, Marketing, Product Management, or related field.
• Five years' experience developing strategies and tactics in go-to-market, marketing, product management or related field.
• Outstanding written, storytelling and verbal communication skills.
• Strong creative and content development skills.
• Entrepreneurial, self-starter.
• Ability to operate and thrive in ambiguous circumstances.
• Strong organizational skills and attention-to-detail with the ability to set clear priorities in a fast-paced, dynamic work environment.
• Strong business instincts coupled with knowing how/when to take calculated risks and being able to react quickly in a constantly changing environment.
• Strong ability to collaborate with people of all positions and grade levels.
• Strong PC skills including Microsoft Office (Word, Excel, Access, PowerPoint).

At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.

The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.

Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner. 

Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting.  Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third.  Any unsolicited resumes – no matter how they are submitted – will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.