About the Role:
We’re looking for a highly operational, data-driven Manager to help scale our Mobile App Campaign business. As Manager, Mobile Apps GTM, you will play a critical role in turning an emerging offering into a repeatable, scalable business by building strong operational processes and ensuring campaigns launch and perform successfully.
As the Manager, Mobile Apps GTM, you will own the day-to-day management and execution of App Engagement Offer campaigns, ensuring opportunities move efficiently from pipeline through launch, optimization, and ongoing performance management. You will serve as the operational quarterback across Sales, Product, Tech, Implementation, and external partners—keeping campaigns on track, identifying issues early, driving resolution, and creating visibility into the health of the business.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Drive operational excellence: Build and maintain scalable processes, trackers, and operating rhythms that improve campaign readiness, reduce execution risk, and create consistency as the business grows.
- Manage pipeline & launch readiness: Maintain clear visibility into the campaign pipeline, proactively identify blockers and dependencies, and partner with Sales and cross-functional teams to keep opportunities progressing toward launch.
- Monitor & optimize campaign performance: Track campaign delivery and performance, identify trends or underperformance, diagnose potential operational, technical, or advertiser-level drivers, and coordinate actions to improve outcomes.
- Coordinate cross-functional execution: Serve as the central point of coordination across Sales, Product, Tech, Implementation, and external partners, driving clear ownership, timelines, communication, and issue resolution.
- Support advertiser activation: Help Sales and clients navigate campaign requirements, setup, MMP integrations, and launch processes, pulling in technical or product partners when needed.
The ideal candidate:
- Exceptional operator: You are highly organized, detail-oriented, and comfortable managing multiple campaigns, stakeholders, timelines, and dependencies at once without losing sight of what matters most.
- Strong program manager: You can take a complex, cross-functional initiative, break it into clear workstreams and milestones, establish ownership, and proactively drive it to completion.
- Data-driven problem solver: You are comfortable working with campaign and pipeline data, identifying patterns and outliers, diagnosing root causes, and translating findings into concrete actions.
- Proactive issue manager: You anticipate risks before they become problems, quickly identify when something is off track, and bring the right people together to resolve issues.
- Effective cross-functional partner: You communicate clearly and build strong working relationships across Sales, Product, Tech, Operations, and external partners, influencing teams without direct authority.
- Comfortable with ambiguity: You thrive in an evolving business where processes are still being built and are willing to create structure, improve workflows, and roll up your sleeves to get things done
Minimum Requirements:
- 5+ years of experience in program management, business operations, advertising operations, GTM operations, client solutions, or a related field
- Demonstrated experience managing complex, cross-functional programs or operational workflows with multiple dependencies
- Strong analytical skills, including experience using data to monitor performance, identify issues, and drive decisions
- Strong project management and organizational skills, with demonstrated ability to manage multiple priorities and deadlines simultaneously
- Experience working collaboratively across technical and commercial teams
- Strong written and verbal communication skills, with the ability to clearly communicate status, risks, decisions, and next steps
Preferred Requirements:
- Mobile app advertising, performance marketing, MMPs, attribution, app-install campaigns, or third-party advertising platforms
- Campaign operations, advertising operations, or performance optimization
- Working directly with Product and Engineering teams on technical integrations or troubleshooting
- Building operational processes or workflows for a new or rapidly scaling business
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $110,087
-$129,514. Discover our benefits and how our employees live rewarded at
https://fetch.com/careers.
— Sarah J.
·
Marketing Manager
★★★★★
Verified
