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AI Summary
Architect and manage the GTM engine by integrating HubSpot and Salesforce to ensure data consistency and automation. Design AI-first programs, outbound campaigns, and reporting dashboards to optimize the revenue funnel across Marketing, Sales, and Customer Success.
Overview of the Role
WorkTango’s Employee Experience platform helps employees feel heard, valued, and recognized. As we scale, we are hiring a GTM Engineer to architect the next phase of our GTM engine: smarter systems, connected data, and automation that enables our teams to operate with greater speed and precision.
This cross-functional role blends technical execution with strategic ownership. You will work across Marketing, Sales, and Customer Success to design net-new systems, integrate tools, and operationalize AI-first programs at scale. Reporting to the Marketing Director with a dotted line to the CSO, you will have visibility and influence across the entire revenue organization.
The Awesome Stuff You’ll Do in This Role
- The Tech Stack Architect: Own the integration between HubSpot and Salesforce, ensuring data consistency and a "single source of truth" from lead capture to deal close.
- Lead Management Mastery: Design automated workflows for nurturing, routing, and scoring to ensure zero lead leakage and near-instant response times.
- Content & SEO Engineering: Architect automated systems to identify high-performing SEO topics and flag existing content for ICP/Persona updates.
- ABM & Outbound Engines: Build "lights-out" outbound campaigns by researching, enriching, and pushing target account lists into multi-channel sequences automatically.
- AI-First Execution: Leverage AI and no-code tools (like Clay or n8n) to eliminate manual research and collapse the time between idea and execution.
- Signal Monitoring: Deploy systems to monitor our TAM, SAM, and SOM for real-time buying triggers or churn risks (using signals from G2, website, and product usage).
- The Data Custodian: Maintain a spotless CRM through automated enrichment and hygiene processes.
- Full-Funnel Reporting: Build "boring because they’re so accurate" dashboards that connect marketing campaigns to sales outcomes and pipeline velocity.
- Innovation Lab: Collaborate with GTM leaders to brainstorm experiments and engineer them into repeatable, documented processes.
What You’ll Need to Be Successful in This Role
- Experience: 4–6 years in B2B SaaS RevOps or Marketing Ops. You have a track record of connecting tools to directly improve pipeline.
- The Stack: Technical mastery of CRM (Salesforce) and Marketing Automation (HubSpot).
- Technical Skills: Proficiency in no-code/low-code automation. You are comfortable writing scripts (Python, etc.) or custom API integrations when a "pre-built" solution isn't enough.
- Analytical Mindset: You don’t just build systems to collect data; you interpret that data to test hypotheses and guide the next strategic move.
- Ability to turn "marketing speak" into technical specs and communicate clearly with stakeholders across Sales, Marketing, and Success.
- Operational Rigor: You believe in documentation, QA checks, and change logs. Nothing breaks without you noticing first.
- You stay on the cutting edge of GTM tech and are constantly asking, "How can we do this faster or better?"
Bonus Points (Nice to Have)
- Experience with Clay, n8n, or Agentic AI workflows.
- Familiarity with ABM tools (6sense, Demandbase) or Sales Engagement platforms (Outreach, Apollo).
- Advanced RevOps knowledge (multi-touch attribution, predictive scoring).
- Background in HR Tech or the Employee Experience space.
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