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AI Summary
The role involves managing the company's global media presence by building journalist relationships and securing placements in top-tier financial publications. It also requires overseeing brand consistency, tracking Share of Voice (SOV), and aligning PR activities with regional market needs.
We're a multi-asset broker operating across 160+ countries — and we're growing fast in some of the world's most competitive markets. To stay ahead, we need someone who can turn our story into headlines. As our Global PR Specialist, you'll own our media presence end-to-end: building journalist relationships, securing placements in top-tier financial publications, and making sure the world's traders hear about us first.
Responsibilities
- Research global and regional financial media and secure high-value partnership terms
- Build and maintain relationships with editors and journalists to secure organic placements
- Develop and manage a content plan and media placement calendar aligned with company priorities
- Work with journalist request platforms to secure expert commentary opportunities
- Transform analysts' insights into compelling opinion pieces and place them in relevant financial media to build brand authority
- Collaborate with regional managers to align PR activity with local market needs
- Brief content teams, review materials, and oversee the full publication workflow
- Conduct regular competitor media analysis — track where they publish, what topics they cover, and identify gaps and opportunities for our own PR strategy
- Monitor brand mentions across media, track coverage metrics, and report on PR performance
Requirements
- 2+ years in B2C Public Relations
- Proven track record of securing placements in Tier 1 and Tier 2 financial publications
- Solid grasp of brand metrics: SOV, brand sentiment, branded search, non-social reach
- Hands-on experience with media monitoring and outreach tools — Brandwatch, Brand24, Cision, Muck Rack, Mailchimp, HubSpot, or similar
- Comfortable briefing and reviewing creative output (design, content)
- Solid understanding of how brand awareness feeds into performance funnels
- Basic project management tools (Jira, Asana, Monday, or similar)
- Advanced English — written and spoken
Will be a plus
- Experience in Fintech, CFD/Forex, or Crypto company
- Experience targeting SEA, LATAM, or MENA markets
- Basic understanding of financial regulations (CySEC, FCA, ASIC)
- Experience working with partnerships
- Experience using AI tools for content scaling or brand sentiment analysis
- Fluency in a second language (e.g., Spanish, French or other relevant to our markets)
We offer
- Join a product built around advanced trading technology and real-time analytics that set us apart in a crowded market
- Be part of a team delivering truly personalised trading solutions to clients across 160+ countries
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company's approved Public holiday list
- Medical budget
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)
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