Global OTT Content Growth Manager

Role Summary

• Combines content expertise with marketing strategy: optimizing metadata, creating in-house highlights, coordinating promotional campaigns, and curating content experiences to maximize visibility and platform performance.
• Drives audience growth, engagement, and subscriptions across digital streaming platforms.
• Collaborate with content owners, cloud and monetization teams, channel managers, and marketing teams to ensure the content supports both audience satisfaction and platform growth.
• Reporting to iKOMG VP Marketing.

Key Responsibilities

Content Preparation & Ingestion

• Review, edit, and prepare video, audio, subtitles, and metadata for OTT distribution.
• Ensure all assets meet technical, editorial, brand standards and regulatory laws.

Content Promotion & Highlight Creation

• Produce in-house highlights, trailers, and promo edits for platforms and social channels.
• Design campaigns that drive views, downloads, subscriptions.

Metadata Optimization & Discoverability

• Optimize titles, descriptions, thumbnails, keywords, categories, and tags for SEO, trending topics, and platform algorithms.
• Test and refine metadata to improve search performance, CTR, audience engagement.

Cross-Functional Marketing Collaboration

• Work with marketing, social media, and growth teams to plan campaigns, push notifications, and social clips.
• Partner with channel managers and content owners to define a clear promotion roadmap, ensuring content drives platform growth and platform amplifies content reach.

Performance Monitoring & Audience Insights

• Track KPIs : watch time, completion rates, CTR, engagement, and subscription impact.
• Analyse performance data to recommend programming, promotions, and highlight strategies.

Platform Optimization & Curation

• Implement improvements to UX, homepage carousels, categorization, recommendation algorithms.
• Ensure platform layouts maximize content exposure and audience engagement.

Trend Monitoring & Market Awareness

• Stay informed about OTT and digital media trends, viral content formats, and competitor strategies.
• Identify opportunities for innovative content promotion and audience engagement.

Operational & Compliance Support

• Maintain documentation, workflows, and content guidelines.
• Ensure content adheres to legal, regulatory, and licensing requirements.

Skills & Qualifications

• Strong understanding of content marketing, users acquisition, social media promotion, and audience engagement strategies.
• Experience using audience analytics to inform content programming, promotional campaigns, and platform growth strategies.
• Ability to create promotional content (highlights, trailers, banners) that drives downloads, views, and subscriptions.
• Familiarity with A/B testing metadata, artwork, and thumbnails to optimize engagement.
• Knowledge of OTT platform algorithms, recommendation systems, and best practices for discoverability.
• Experience in OTT, VOD, broadcast, or digital media operations.
• Editorial skills with attention to metadata accuracy and audience behaviour.
• Familiarity with CMS, MAM systems, streaming workflows, technical delivery requirements.
• Excellent English – must, English as mother tongue , Arabic language – big advantage, other languages – advantage.
• 
  Detail-oriented, capable of managing multiple content pipelines simultaneously, Excellent organizational, analytical, and communication skills.