Genesis - Marketing Lead

About Findies:

Findies is a social shopping network that helps women discover better products that truly fit their lifestyle. We combine expert recommendations, community, and cashback to make shopping more confident and trustworthy.

Our team is small and hands-on, and we’re looking for professionals who want real ownership and the opportunity to shape and build the business.

As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success.

In this role, you will be responsible for product growth using paid marketing in Meta, TikTok, and Google Ads.

About the role:

We are looking for a Marketing lead who will own paid acquisition for Findies new product angles across Meta, TikTok, and Google Ads, scaling spend efficiently while improving unit economics.

What you'll be doing:

• Lead a team of 2–3 marketing managers: hiring, onboarding, and mentoring.
• Analyze performance, measure results, and compile reports for all campaigns, forming clear takeaways, next steps, and improvement opportunities.
• Test and optimize new setups and approaches across Meta, TikTok, and Google Ads.
• Automate marketing processes together with MarTech manager.
• Provide feedback on creative ad briefs and ready-to-launch ad assets.
• Work on landing funnels and implement ideas together with the PMM.
• Conduct competitor research and implement insights into traffic acquisition.

What you'll need:

• 3+ years of experience in paid acquisition on Meta and/or TikTok.
• Experience managing marketing budgets of at least $500K per month.
• Desire to be a leader.
• Strong understanding of key acquisition metrics and unit economics.
• Strong data analysis and interpretation skills.
• Great communication skills and the ability to work collaboratively.
• Strong leadership skills.
• Upper-Intermediate English or higher.

Join us and help build the future of social shopping.