Franchisee Success Manager, Paid Media

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.

Job Description:

About the Role

Threshold Brands supports hundreds of franchise owners across multiple home service brands, and our Paid Media team helps them grow through digital marketing.

We're hiring the person in front of the franchisee: someone who runs great performance meetings, explains what the numbers mean for their business, and becomes the advisor they trust with their marketing dollars. Campaign setup, optimization, and budgets are handled by the paid media team, so your focus stays on the owners.

What You'll Do

You'll own a portfolio of franchise accounts. Most weeks, that looks like a calendar full of performance review meetings with owners: walking them through how their campaigns are doing, answering their questions, catching things early, and telling them what you'd do next if it were your money.

• Serve as the main point of contact for your franchise owners.
• Run recurring performance reviews and keep them useful, not just a slide walkthrough.
• Turn data from Google Ads, Meta Ads, and Local Services Ads into plain-English recommendations, explaining KPIs like cost per lead, conversion rate, ROAS, and impression share without jargon.
• Build charts, dashboards, and summaries that make performance obvious at a glance.
• Handle the occasional tough conversation when results dip, staying honest and focused on the fix.
• Set clear expectations and build franchisee confidence in the program.
• Pass franchisee feedback to the paid media team and follow up until it's handled.

What We're Looking For

• 4+ years in client-facing account management or client success.
• 2+ years hands-on with Google Ads and Meta Ads. You won't run campaigns here, but you need to know them well enough to hold a credible strategy conversation.
• Strong presenter, comfortable leading recurring client meetings and fielding questions on the spot.
• Quick with Google Sheets, Excel, Looker Studio, or similar.
• Someone who turns to AI tools to work faster and smarter.
• A track record of juggling multiple client relationships and keeping them all healthy through the ups and downs of performance.

Nice to have: franchise or multi-location experience, local lead generation background, familiarity with GA4, Google Business Profile, and call tracking platforms, home services industry knowledge.

Who Does Well Here

People who like people as much as spreadsheets. Our franchise owners are invested in their businesses and genuinely engaged in their marketing, and the best part of this job is becoming the person they look forward to hearing from. If a calendar full of those conversations sounds like your kind of week, we should talk.

Salary Range:$75,000 - $85, 000

Threshold Brands is an Equal Employment Opportunity Employer that maintains a diverse and inclusive work environment. 

WORKING AT THRESHOLD BRANDS

This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.

What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value.

In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.

What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Cleveland, Ohio, but really, we’re all over the map, with more than 400+ franchise locations across North America.

COMPANY CULTURE

Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.

Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow.

Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.