Franchise Producer, Can-Am Derby

Franchise Producer, Can-Am Derby

Reporting to the Marketing Director, Can-Am Off-Road, the Franchise Producer will help grow Can-Am Derby into a year-round action sports and entertainment franchise. This role will be responsible for identifying and developing new opportunities that expand the reach, relevance, and commercial potential of the property. Working closely with internal centers of excellence and external partners, the Franchise Producer will help bring these opportunities to life through brand collaborations, talent recruitment, sponsorships, merchandise, licensing, and regional activations.

While this role will produce select Derby experiences and regional events, it is not the lead producer of the flagship Derby event. Its primary focus is growing the franchise beyond race day.

BECOME PART OF OUR TEAM

Here at BRP, we’re creating new ways to get people moving forward, where their experiences are measured by emotion rather than distance. All around the world, our products, achievements, and aspirations are a reflection of our teams’ exceptional expertise. Want to bring your true self on this adventure?

YOU’LL HAVE THE OPPORTUNITY TO: 

• Identify and develop opportunities to grow the Can-Am Derby franchise.
• Identify and develop opportunities with sponsors, athletes, creators, and celebrities that contribute to franchise growth.
• Explore brand collaborations, merchandise, licensing, and digital experience opportunities.
• Develop pitch decks, proposals, and business cases to support franchise growth initiatives.
• Lead the planning and execution of regional Derby experiences and activations.
• Coordinate internal teams, agencies, and external partners to bring initiatives to life.
   

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS, EXPERIENCE AND COMPETENCIES: 
Required:

• 6+ years of experience in sports marketing, entertainment, brand marketing, event production, partnership development, or related fields.
• Experience developing and executing partnerships, events, brand collaborations, or growth initiatives from concept to launch.
• Strong relationship-building, project management, and presentation skills.
• Entrepreneurial mindset with a passion for sports, motorsports, action sports, or entertainment properties.
   

Additional details:

• Location: Canada (Montreal, Sherbrooke, or Valcourt (QC)) or USA (Dallas/Plano (TX), Sturtevant (WI)) preferred. Open to remote candidates for exceptional candidates. 
• Position requires current work authorization. Sponsorship now or in the future is not provided for this role.
• Relocation support is/is not provided for this position. If not provided: Candidates must be willing and able to relocate at their own expense. 
   

What Success Looks Like:

• Increased visibility, relevance, and commercial value of the Can-Am Derby franchise.
• Derby-branded products, experiences, or collaborations successfully launched.
• Regional Derby events established and scaled.
• New sponsors, collaborators, and talent engaged with the franchise.
   

Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

• Let’s start with a strong foundation — You want it, we have it:
• Annual bonus based on the company’s financial results
• Generous paid time off 
• 401k offering with a dollar-for-dollar match

What about some feel-good extra perks:  

• Flexible work schedule for eligible positions
• Holiday shutdown between Christmas and New Years
• Educational resources and growth opportunities
• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

BRP US Inc. is an equal opportunity employer and makes employment decisions without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, disability status, veteran status, age, or any other status protected by applicable law.

If you have a disability and would like to request an accommodation to apply for a position, you may contact us at careers.us@brp.com.