Franchise Marketing Manager
Posted 7 days ago
Worldwide
⭐
2-5 years experience
Please mention DailyRemote when applying
AI Summary
Lead marketing efforts for new territory launches and guide franchisees in building local community presence and school partnerships. Manage digital campaigns and develop scalable marketing playbooks to drive enrollment and network growth.
HAWKs (Hiking Adventures With Kids) is building a new category in youth enrichment—one rooted in nature, confidence, and real-world exploration.
We’re looking for a Franchise Marketing Manager to work with franchisees on local market growth across our expanding network of territories. This role sits at the intersection of brand and execution: translating HAWKs’ national positioning into powerful, place-based local marketing that drives enrollment, builds community presence, and establishes each territory as the outdoor program in its market.
You will act as both a strategic partner and operator—guiding franchisees through launch, advising on growth, and ensuring marketing efforts actually convert.
What You’ll Do
We’re looking for a Franchise Marketing Manager to work with franchisees on local market growth across our expanding network of territories. This role sits at the intersection of brand and execution: translating HAWKs’ national positioning into powerful, place-based local marketing that drives enrollment, builds community presence, and establishes each territory as the outdoor program in its market.
You will act as both a strategic partner and operator—guiding franchisees through launch, advising on growth, and ensuring marketing efforts actually convert.
What You’ll Do
- Lead marketing for new territory launches (pre-sale → first season)
- Help franchisees get into schools and build partnerships and relationships
- Grow local presence through guerilla marketing and pop up events.
- Support and optimize digital campaigns (Meta, Google) with our internal agency
- Build and manage marketing calendars (email, social, seasonal campaigns)
- Coach franchisees on what to do—and hold them accountable to execution
- Develop simple, scalable playbooks and tools they can actually use
- Track performance (leads, conversion, retention) and improve it
- Share what’s working across the network
What You Bring
- 3–6 years in marketing (franchise, multi-location, or community-based businesses preferred)
- Strong grasp of both digital + grassroots marketing
- Comfortable working directly with operators and driving accountability
- Experience with paid media and basic performance metrics
- Highly organized, clear communicator, and action-oriented
What Success Looks Like
- Strong launches and full programs
- Franchisees executing consistently and effectively
- Growth in leads, conversion, and repeat enrollment
- Real presence in schools and communities
Why This Role
- Early-stage, high ownership
- Real-world impact (not just screen-based marketing)
- Opportunity to help shape how a brand scales nationally
Benefits
- Benefit package includes medical, dental, vision, 401K, paid time off, and holidays.
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