Fractional Chief Marketing Officer

This is a remote position.

Strategic Design & Scalability (The "Blueprint")

• Scalable Marketing Elements: Build and implement marketing systems and assets that are "plug-and-play," ensuring they can be efficiently deployed across an increasing number of stores as the group grows.
  

• Multi-Store Experience: Apply proven strategies from previous experience in managing/marketing multi-outlet brands to ensure consistency and national impact.
  

• Modern Digital Strategy: Leverage Google platforms (SEO/SEM) and Social Media algorithms to ensure the brand maintains a dominant competitive position.
  

Implementation & Performance Monitoring

• Clear Implementation Steps: Move beyond high-level ideas to provide clear, documented steps for the rollout of every campaign or strategy.
  

• Success Monitoring: Establish metrics to monitor the success of all marketing activities, ensuring data drives future decision-making.
  

Operational Structure & Advisory

• HO Structure Audit: Determine the optimal balance for the Head Office, identifying which functions should remain "in-house" (e.g., core design/culture) and which should be "outsourced" to specialist agencies for maximum ROI.
  

• Strategic Sounding Board: Act as a "truth-teller" to the Founder, providing 100% honest feedback regarding team performance, hiring, and brand direction.
  

Requirements

• South African citizen.
  
• Fluent in English and Afrikaans.
  
• Relevant qualification, BComm in Marketing or Business Management, Business Science (B.Bus.Sci) or MBA or solid Marketing Metrics/Analytics Certification/ Google Analytics (GA4) Certification highly beneficial
  
• Extensive experience in the food, beverage, or hospitality industry is essential.
  
• Proven track record in defining brand identity, customer personas, and ROI-led marketing structures.
  
• Ability to develop tangible marketing tool-kits and annual plans that support franchise owners at a store level.
  
• Experience in managing high-level stakeholder partnerships and brand collaborations.
  
• A focus on measured performance, structure, and 100% transparency in reporting.
  

Benefits