Field Marketing Manager

Company Overview:    

Cellebrite’s (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. Cellebrite’s AI-powered Digital Investigation Platform enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite’s digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities. 

To learn more, visit us at www.cellebrite.com, https://investors.cellebrite.com/investors and find us on social media @Cellebrite.  

Position Overview:

This is not a booth-and-banner job. You will be the marketing team’s operator in the field, embedded with sales, running programs that generate qualified pipeline for Cellebrite’s Digital Investigation Platform across law enforcement, defense, and enterprise accounts in the United States.

You will plan and execute regional campaigns, events, and ABM plays that produce measurable pipeline within 30 days. You will work side by side with account executives, SDRs, and sales leadership to identify target accounts, build programs that move deals forward, and report on results with the same rigor our customers apply to evidence.

Our customers are federal, state, and local law enforcement agencies, defense and intelligence organizations, and enterprise legal and compliance teams. They handle sensitive material in criminal investigations and national security. You need to understand their world well enough to show up with relevance, not just marketing collateral.

Pipeline Generation and Acceleration:

• Build and execute regional campaigns that drive new logo and expansion pipeline across your territory.
• Partner with AEs, SDRs, and ISRs to align on target accounts, territory plans, and follow-up expectations.
• Design workshops, executive briefings, roundtables, and technical deep dives that move deals from early stage to commit.
• Identify stuck deals with your AEs and build targeted acceleration plays to get them moving.
• Track sourced and influenced pipeline. Optimize programs based on conversion rates and cost per opportunity.

Event Strategy and Execution:

• Own end-to-end event planning: venue selection, logistics, promotion, staffing, content, and budget.
• Build and execute pre-event, on-site, and post-event workflows to maximize qualified meetings and lead capture.
• Ensure timely lead routing, follow-up sequences, and event ROI reporting.
• Represent Cellebrite at industry events, conferences, and trade shows (IACP, HTCIA, IACIS, regional user forums, and similar).

Regional GTM and Localization:

• Tailor corporate messaging, assets, and offers to regional market realities and customer needs.
• Develop regional playbooks and competitive insights that support territory strategy.
• Capture on-the-ground feedback and route it to product marketing, demand gen, and content teams.

Sales Alignment:

• Act as the day-to-day marketing partner for your region’s sales team. Attend QBRs, pipeline reviews, and forecast calls.
• Train sales reps to use campaigns, content, and event assets effectively.
• Coordinate ABM programs with sales and marketing ops, including target account lists, engagement tactics, and account penetration tracking.

Reporting and Budget:

• Monitor field performance metrics: sourced pipeline, influenced pipeline, ACV, velocity, and cost per acquisition.
• Manage your regional field marketing budget. Allocate spend based on ROI and pipeline needs.
• Maintain dashboards for sales and marketing leadership with clear, honest reporting.

Requirements

• 5+ years in field marketing, demand generation, or event-driven pipeline roles in B2B technology.
• Direct experience partnering with enterprise sales teams and a track record of marketing-sourced pipeline you can quantify.
• Comfort operating in government, law enforcement, defense, or regulated enterprise environments. You understand procurement cycles, grant funding, and the difference between a chief and a commissioner.
• Strong project management instincts. You can run five events in parallel without dropping details.
• Proficiency with marketing automation (Marketo, HubSpot, or similar), CRM (Salesforce), and event platforms.
• Analytical mindset. You build reports because you want to know what worked, not because someone asked.
• Willingness to travel 40-50% within your region. Some weeks that means three cities. Other weeks it means your home office.

Preferred:

• Experience marketing to law enforcement, public safety, or justice agencies.
• Familiarity with digital forensics, eDiscovery, or investigative technology.
• Background in channel or partner marketing alongside direct field programs.
• Experience with ABM platforms (Demandbase, 6sense, or similar).

Personal Characteristics