Field Marketing Coordinator

 Posted 2 hours ago
     
2-5 years experience
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AI Summary

Plan and execute field marketing events and campaigns to drive new leads for Workday. Coordinate event logistics, messaging, and collateral while measuring program effectiveness to improve revenue generation.

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

ESSENTIAL FUNCTIONS:

  • Plan, manage, and execute field marketing events across all markets
  • Coordinate deliverables related to the event messaging, collateral, swag, promotion and lead tracking
  • Collaborate closely with Marketing Events Coordinator when field events are tied to conferences and trade shows, aligning on guests, themes, giveaways, etc.
  • Collaborate closely with ERPA sales and Workday sales when planning and supporting a co-sponsored field event.
  • Strategically plan and execute, in concert with Marketing AVP and sales, local and regional independent events hosted by ERPA—not tied to a conference or trade show—to drive new leads for Workday.
  • Create in-person and virtual event campaigns, including content for registration pages, emails and social media
  • Conduct research, build a network, and find resources to help make recommendations about event locations and hosting facility capabilities
  • Assist with negotiations for venue contracts and book event space, arranging food and beverage when required, ordering supplies, equipment, and signage
  • Assist in the selection giveaway’s and raffle items, ordering and arranging for timely shipment.
  • Prepare, print, and ship event collateral that supports the chosen event messaging
  • Promote events before, during and after
  • Assist with managing in-person events on-site when required
  • Measure and report on effectiveness of events and field marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
  • Willing to travel for events up to 6 times per year.

REQUIRED EDUCATION, CERTIFICATIONS, AND EXPERIENCE:

  • Highly self-motivated and goal oriented.
  • Proven experience planning field events.
  • Familiarity and experience with B2B marketing.
  • 1-3 years of event coordination and management.

PREFERRED QUALIFICATIONS:

  • Experience building marketing campaigns.
  • Experience in the Workday ecosystem.
  • Experience with marketing automation tools and social media.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job. 

 

Applicants are considered for all positions in accordance with statutes and regulations concerning non-discrimination on the basis of race, ancestry, age, color, religion, sex, national origin, sexual orientation, gender identity, non-disqualifying disability, veteran status, or other protected classification.

 

ERPA is an equal opportunity employer, as well as a substance and tobacco free workplace. All offers of employment are contingent on successfully passing the pre-employment drug screen and background investigation which may include reference checks, criminal background investigation, and when applicable licensing verification. 

 

Applicants must be legally authorized to work in the United States on a full-time basis. We will not consider any applicants that require sponsorship for employment visa status either now or in the future.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Notice: We use E-Verify to confirm the identity and employment eligibility of all new hires.
 

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