Field and Event Marketing Lead

Forrest Johnson Recruiting is partnering with an industry-leading consumer services brand that is recognized as one of the top and fastest-growing companies in their industry. Our client is building out a field marketing team who will travel to assigned markets (80% travel) to execute events and localized marketing initiatives. Each Field and Event Marketing Lead will focus on coordination, hands-on execution, and performance tracking of local events and field marketing programs while partnering closely with regional leaders, site teams, and corporate marketing.

The ideal candidate is positive, highly organized, execution-oriented, and eager to grow into a strategic field marketing role!

Key responsibilities of the Field and Event Marketing Lead include but are not limited to:

• Field Marketing Execution 

  • Execute localized marketing campaigns, promotions, and events across assigned markets
  • Directly support pre-opening, opening, and post-opening marketing initiatives for new locations
  • Ensure brand standards and messaging are consistently applied at the local level
  • Help create memorable customer experiences that strengthen brand loyalty and community connection
     

• Community Engagement and Brand Activation

  • Serve as a brand ambassador within assigned markets
  • Identify and execute local marketing opportunities that increase brand visibility and drive traffic
  • Research, recommend, and support participation in community events, sponsorships, festivals, fundraisers, and local partnerships
  • Coordinate on-site event execution, including setup, promotional materials, staffing support, and customer engagement
  • Build and maintain relationships with community organizations and local business partners
  • Represent company at local events, grand openings, sponsorship activations, and community initiatives (occasional evenings and weekends required)
  • Assist in evaluating sponsorship and event opportunities based on brand alignment, community impact, and business goals
     

• Marketing and Site Support 

  • Serve as day-to-day marketing support for site leaders and regional teams
  • Assist with local marketing calendars, timelines, and execution checklists
  • Coordinate signage, collateral, promotional materials, and vendor needs
  • Troubleshoot execution issues and escalate risks proactively
     

• Cross-Functional Support

  • Partner with operations and new site training teams to align marketing execution
  • Support agency partners and local vendors as directed
  • Assist in rolling out corporate campaigns to field locations
     

• Performance and Reporting 

  • Track field marketing activity and basic performance metrics (traffic, participation, conversion)
  • Compile post-event and post-launch recaps with insights and recommendations
     

• Process and Playbook Management  

  • Follow established field marketing playbooks and execution standards
  • Contribute feedback and ideas to improve tools, processes, and local activation programs
  • Help document best practices and field learnings
     

• Experience

  • Bachelor’s degree in Marketing, Business, Communications, or related field preferred
  • 1–3 years of experience in marketing, events, hospitality, retail, or field operations preferred; open to considering driven recent college graduates
  • Experience in multi-location, retail, franchise, or service-based environments a plus
  • Ability to work flexible hours, including occasional evenings and weekends for events
     

• Skills

  • Strong execution and organizational skills
  • Detail-oriented with the ability to manage multiple priorities
  • Clear communicator with strong follow-through
  • Comfortable representing the brand at community events and public-facing activations
  • Comfortable working cross-functionally and in fast-paced environments
  • Willingness to travel to field locations as needed
  • Eagerness to learn and grow into a broader field marketing role
     

• Personal Attributes

  • Willing to travel up to 80% of time
  • Comfortable working with others 
  • High degree of self-accountability 
  • Energetic, outgoing, and comfortable engaging with customers and community partners
  • Comfortable working independently in field environments
     

This company is an equal opportunity employer. They comply with all applicable employment laws and do not discriminate based on any protected characteristic.