Email & WhatsApp Marketing Specialist

We're a high-growth fashion dropshipping business, and we have done over €5.000.000 in revenue. Our non-branded model lets us scale fast across multiple fashion stores. We're looking for someone who can drive revenue through strategic email and WhatsApp campaigns. If you thrive on metrics, love optimizing customer journeys, and want to see your campaigns directly impact sales, this role is for you.

Tasks

The Role

You'll own our dual-channel marketing strategy: managing email campaigns and WhatsApp messaging to drive repeat purchases, recover abandoned checkouts, increase average order value, and build customer loyalty in the fashion space. This is a focused, hands-on position where your decisions directly influence revenue.

• Design & execute email campaigns that segment audiences, test messaging, and convert browsers into buyers
• Manage WhatsApp marketing flows using Klaviyo (if you've experience with another tool we can try that), promotional sequences, and customer re-engagement campaigns
• Monitor & report critical metrics to optimize performance continuously
• A/B test subject lines, copy, timing, and offers to maximize open rates, click rates, and conversions
• Collaborate with the team on seasonal changes and special promotions
• Identify trends & opportunities in customer behavior to inform strategy

Requirements

Must-Have Experience

✓ 2+ years in email marketing for fashion/ecommerce dropshipping or similar non-branded retail

✓ Proven WhatsApp marketing experience – campaigns, flow setup, customer engagement sequences

✓ Deep familiarity with Klayvio

✓ Data-driven mindset – you live by metrics and use them to make your own decisions

✓ Self-starter mentality – ability to work independently, solve problems, and take ownership

Nice-to-Have

• Experience with other email platforms (Substack, ConvertKit)
• Basic understanding of SMS marketing or push notifications
• Experience scaling campaigns across seasonal peaks
• Portfolio or case studies showing campaign performance

Benefits

What We Offer

• Competitive salary (commensurate with experience)
• Full remote flexibility
• Access to all marketing tools & data you need
• Direct feedback on your performance & impact
• Clear onboarding with SOPs, templates, and training
• Opportunity to grow as we scale into a manager position with the responsibility to manage multiple e-mail marketing/Whatsapp marketing experts.
• A lovely Filipino team (our first team meet-up will take place in 1 week)

Please send your application with:

• Your resume (highlighting email & WhatsApp campaign experience)
• A brief cover letter (2-3 paragraphs max) describing: Your best email or WhatsApp campaign result (include metrics!)
• Your experience with Klayvio + the results you got. Please let me know the percentage per webshop type.
• Portfolio or case study (screenshots of campaigns, dashboards, or email templates you've designed)