Email Marketing Specialist

This is a remote position.

• Manage email and SMS marketing performance and strategy across Klaviyo and Postscript for 3–4 brands (with potential to scale).
  
• Define communication cadence, tone, segmentation, and performance targets for each brand’s owned channels.
  
• Build, test, and optimize automated flows, triggers, and customer segments for lifecycle and retention marketing.
  
• Use data and customer insights to personalize messaging and drive higher conversions throughout the customer journey.
  
• Plan and execute 6–12+ monthly campaigns per client, including offer strategy, content coordination, QA, and scheduling.
  
• Run A/B tests on subject lines, content, and offers to continually improve open rates, CTRs, and conversions.
  
• Create and manage lead capture strategies (popups, forms, lead magnets) to grow and improve subscriber quality.
  
• Analyze campaign and flow performance; deliver reports with actionable insights and next steps.
  
• Optimize funnel performance across engagement, revenue per recipient, and inbox deliverability.
  
• Collaborate with Brand Managers, Creative, and Tech teams to ensure campaigns align with overall brand strategy.
  
• Maintain organized campaign calendars and ensure timely, accurate execution.
  

Requirements

• 1+ year of hands-on experience with email/SMS platforms (Klaviyo & Postscript preferred)
  
• Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue
  
• Strong knowledge of segmentation, A/B testing, and personalization strategies
  
• Copywriting and visual direction skills for high-performing email/SMS creatives
  
• Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy)
  
• Analytical mindset with experience in campaign reporting and optimization
  
• Ability to manage multiple brands and campaigns simultaneously
  
• Highly organized with strong attention to detail and clear, proactive communication
  

• A computer with dual monitor setup is required
  
• Computer with at least 8GB of RAM
  
• Must have at least 25 MBPS internet speed
  
• Camera with at least 1080p resolution
  

Benefits

• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent work-from-home setup
  
• Unlimited FREE access to MAG School courses and SOP Library
  
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  
• Opportunities for professional development and career advancement