Email Marketing Specialist

Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 53 state/territorial affiliates and seven million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and nature lovers of all ages and stripes.  The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitat and waterways, expanding outdoor opportunities, addressing the causes and consequences of climate change, and connecting children with nature.

We are seeking an Email Marketing Specialist to join our Ranger Rick team at the National Wildlife Federation and play a key role in driving the success of our digital marketing initiatives. This position will focus on the development and execution of cross-channel campaigns, audience segmentation, and advanced database management, ensuring that all tactics are implemented effectively to drive revenue growth. We're looking for a team player who demonstrates a strong understanding of how email marketing fits into the bigger strategy, including direct mail, advertising, social media, video marketing, lead generation, and website content optimization.

The Email Marketing Specialist’s role is comprised of these major areas of responsibility and focus:

• Develop and execute strategic email marketing plans and strategies. 

• Proof, edit, and track email content from creation to delivery with a strong attention to detail 

• Support and manage a lead generation plan. 

• Identify target segments, defining campaign goals, and determining optimal frequency and timing of sending emails. 
• Work closely with vendors to implement partially integrated email database and fully integrated set-up.

• Use vendor data tools to pull segmentation lists and prepare that data for the email service provider. 
• Work closely with vendor to set-up, execute and manage ongoing SMS campaigns.

• Monitor day-to-day list management within email service provider. 

• Ensure the accuracy, security, and hygiene of the email database, maintaining opt-in practices, and complying with youth safeguarding, privacy, and data protection regulations. 

• Work autonomously and collaboratively with cross-functional internal and external teams, including design, content, and analytics, to align email marketing efforts with broader marketing and business initiatives. 

• Monitor and track email marketing initiatives and their performance, analyze ROI data to increase efficiency and effectiveness, and establish a framework. 

• Implement and manage digital campaign source key structure with subscription fulfillment house to ensure reliable and accurate tracking.

• Document process road maps, A/B tests, and successful email promotions. 
• Support Marketing projects on website, social media, and other digital channels as needed on an ad hoc basis as part of the greater marketing team. 

REQUIRED COMPETENCIES AND DESIRED SKILLS AND QUALIFICATIONS

• Minimum of 2 years required experience, with 4 years preferred, in outstanding copywriting, design, and editing to craft and distribute engaging email content for Marketing, New Business, Auto-generated Series (Welcome, Lead Generation, etc.), Editorial Promotions, and Newsletters. 
• Deep understanding of Email Service Providers such as Engaging Networks, MailChimp, Campaigner, or Salesforce with a minimum of 2 years required experience in email deliverability and reputation management, email customization, and dynamic content strategies.  
• Minimum of 2 years required experience in managing customer relationship management (CRM) and data integration systems, with advanced working knowledge of customer segmentation. 
• Minimum of 2 years required experience with extensive email database management and marketing automation tools, including monitoring and interpreting campaign performance data. 
• Minimum of 2 years required experience managing multiple vendors, platforms, and projects simultaneously and meeting deadlines and sales or engagement objectives. 
• Minimum of 2 years required experience in WordPress or other web content management systems to support the implementation of email marketing strategies, including the management of campaigns, copy, graphics, videos, tagging, pop ups, banners, forms, widgets, surveys, data integration, and more. 

NWF VALUES

Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus. Your competencies should include:

• Being motivated by values of equity and responsibility to those most marginalized;
• Consistently bringing a high level of empathy and social skills to work and interpersonal interactions;
• Being committed to deepening an environmental justice approach in policy priorities, program development, and partner engagement;
• Actively seeks feedback, direction, and guidance from all team members and keeps staff informed of decisions that impact them;
• Being dedicated to advancing NWF’s internal equity transformation and compelling partners and allies to incorporate equity into their work; and
• Passion for and commitment to NWF's mission

Applicants are invited to learn more about National Wildlife Federation’s required equity competencies at https://www.nwf.org/About-Us/Careers. 

TRAVEL REQUIREMENTS

Minimal overnight travel, approximately 2-3 nights per year on average.

LOCATION AND WORK MODE

This position will have full-time remote capabilities with the expectation of occasional visits to our headquarters in Reston, Virginia. The National Wildlife Federation is committed to a flexible and empowered work environment with an authentic community of care for all staff. In this position, the employee may work in the office, in a hybrid manner, or fully remote (ET time zone preferred), to be decided jointly with their supervisor in the final stages of the interview process. For more information on Work Modes, please review the benefits section of our careers page: https://www.nwf.org/About-Us/Careers 

PHYSICAL REQUIREMENTS OF THE JOB

Remaining in a normal seated or standing position for extended periods; reaching and grasping by extending hand(s) or arm(s); dexterity to manipulate objects with fingers, for example, using a keyboard; communication skills using the spoken word; ability to see and hear within normal parameters; ability to move about the workspace. The position requires mobility, including moving materials weighing up to several pounds (such as a laptop computer or tablet). 

Persons with disabilities may be able to perform the essential duties of this position with reasonable accommodation. Requests for reasonable accommodation will be evaluated on an individual basis.

Please Note:

This job description sets forth the job’s principal duties, responsibilities, and requirements; it should not be construed as an exhaustive statement, however unless they begin with the word “may,” the Essential Duties and Responsibilities described above are “essential functions” of the job, as defined by the Americans with Disabilities Act.

COMPENSATION AND BENEFITS

The salary range for this position is $62,000 - $68,000, commensurate with experience.

We are proud of our designation by Mogul as a Top 100 Workplace with the Best Benefits, and by Forbes as one of America’s best small employers! We value work-life balance and a family-friendly atmosphere with flexible scheduling. We want you to be able to integrate work and personal life with attention to your self-care, so that your work schedule is not depleting. We offer benefits so you feel restored and fueled through the day and week.

We offer these supports to help manage your mental, emotional, and physical health: 

• Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets) half day Fridays, and 11 holidays
• We close down for a paid winter break between December 25 to January 1 to recognize end of year stress, and time for reflection, rejuvenation, and spending time with family
• Up to 16 weeks of fully paid Family and Medical Leave
• Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates
• Therapist available at no cost
• Pet insurance and discount perk program
• Annual wellbeing allowance

In addition to your salary, we offer the following supports to your personal finances:

• Retirement plan with immediate match and vesting
• Annual year end retirement contribution
• Tuition Reimbursement
• Adoption and Surrogacy assistance
• Pet adoption stipend
• Student Loan management

Applicants are invited to learn more about the National Wildlife Federation’s benefits package at https://www.nwf.org/About-Us/Careers.

APPLICATION

Applications will be reviewed on a rolling basis. Candidates should submit a cover letter and resume.

For more information on our recruiting process, please review our Careers page: https://www.nwf.org/About-Us/Careers 

We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train, compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at https://www,nwf.org/equity.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job, therefore our job descriptions are guidelines, not hard and fast rules. Your experience, which may include paid and unpaid experience, including volunteer work, helps build the competencies and knowledge that translates to our openings. Diversity of experience and skills combined with passion is a key to innovation and a culture of excellence. Therefore, we encourage people from all backgrounds to apply to our positions.

Please let us know if you require accommodations during the application or interview process by reaching us at hrhelp@nwf.org  or 703-438-6244.

If selected for this position, a background check will be conducted.