E-commerce Digital Media Buyer (Shopify & Email Marketing)

Employment Type: Full-Time | Independent Contractor
Work Schedule: EST Time Zone
Work Location: Remote

Role Overview

Our client, an established natural hair care company with over 30 years in the industry, is seeking an experienced Digital Ad Buyer to manage paid advertising across three active consumer brands.

The ideal candidate will take ownership of day-to-day campaign execution, optimization, reporting, and paid media planning across Meta Ads and Google Ads while supporting the continued growth of the company's retail and e-commerce presence.

This is a hands-on execution role suited for someone who can independently manage multiple advertising accounts, make data-driven decisions, and communicate campaign performance clearly. The founder will remain involved in approvals and overall brand direction but will step back from daily ad account management.

Candidates should have personally managed Shopify stores, independently managed paid advertising accounts on both Meta and Google, and have experience building email marketing automation flows using Klaviyo or a similar platform.

Key Responsibilities

Paid Media Management

• Build, launch, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram).
• Manage Google Ads campaigns, including Shopping campaigns.
• Monitor and maintain Google Merchant Center product feed health.
• Execute campaigns across awareness, traffic, conversion, and retargeting objectives.
• Scale advertising budgets strategically while maintaining campaign performance.
• Evaluate platform recommendations before implementing changes.
• Independently manage paid advertising budgets across Meta and Google platforms.

Campaign Strategy & Planning

• Develop monthly and quarterly paid media plans aligned with product launches, retail promotions, and seasonal campaigns.
• Recommend budget allocation across multiple brands based on campaign performance.
• Build and optimize audience retargeting strategies.
• Identify high-performing messaging and creative approaches to guide future campaigns.

Campaign Scheduling

• Maintain a paid media calendar across all brands.
• Coordinate campaign timing with retail initiatives, email marketing schedules, and organic marketing activities.
• Schedule launches, promotions, and campaign pauses around key business milestones.

Email Marketing

• Build and maintain automated email marketing flows using Klaviyo or a similar email marketing platform.

Creative Direction

• Provide creative recommendations based on campaign performance and data insights.
• Prepare creative briefs for designers, photographers, and videographers.
• Monitor creative fatigue and recommend timely creative refreshes.
• Plan and execute structured creative testing to improve campaign results.

Reporting & Communication

• Deliver regular performance reports using clear, business-friendly language.
• Identify underperforming campaigns early and recommend optimization strategies.
• Communicate proposed budget or strategy changes before implementation.
• Participate in campaign launch check-ins and provide timely updates when needed.

Required Qualifications

• Minimum of 3–5 years of hands-on experience managing live Meta Ads accounts with active advertising budgets.
• Experience managing Google Ads Shopping campaigns.
• Experience resolving Google Merchant Center product feed issues.
• Proven experience managing paid advertising for e-commerce brands.
• Hands-on experience personally managing a Shopify store.
• Experience independently managing paid advertising accounts on both Meta Ads and Google Ads.
• Ability to clearly discuss monthly advertising budgets personally managed across both platforms.
• Experience building automated email marketing flows using Klaviyo or a similar platform.
• Strong analytical skills with the ability to translate campaign data into actionable creative recommendations.
• Excellent written communication skills with the ability to present performance reports in clear, non-technical language.
• Ability to manage multiple advertising accounts with minimal supervision.
• Strong understanding of key performance metrics, including conversion rates, ROAS, advertising spend, and campaign performance.

Preferred Qualifications

• Experience working with beauty, hair care, or consumer packaged goods (CPG) brands.
• Experience supporting brands that sell through both retail partners and direct-to-consumer e-commerce.
• Familiarity with TikTok Ads and YouTube Ads.
• Basic experience using Adobe Photoshop or Illustrator.

Interview Process

Candidates should be prepared to:

• Discuss the specific performance metrics behind the results listed on their resume, including conversion rates, ROAS, advertising spend, and campaign performance.
• Share their screen and walk through a live Meta Ads account, Google Ads account, or analytics dashboard during the interview. Sensitive information may be redacted as needed.

Hiring Process

The final stage before any offer is extended will be a short paid trial project.

Ideal Candidate

We're looking for someone who is:

• A proactive and self-motivated professional.
• Comfortable managing multiple brand accounts simultaneously.
• Data-driven and analytical in decision-making.
• Thoughtful when evaluating advertising platform recommendations.
• Organized, detail-oriented, and capable of managing campaign timelines.
• An effective communicator who keeps stakeholders informed before making significant changes.
• Passionate about digital advertising and interested in beauty, hair care, or consumer products.