The E-commerce Ads & Performance Analyst will manage and optimize paid advertising campaigns across various platforms while analyzing performance metrics. They will provide data-backed recommendations for campaign improvements and maintain performance reports.
Job Summary:
We are seeking an experienced E-commerce Ads & Performance Analyst to manage, optimize, and report on paid advertising performance across multiple online marketplaces and ad platforms. This role requires strong analytical skills, deep familiarity with major e-commerce ad ecosystems, and advanced Microsoft Excelexpertise to transform raw advertising and sales data into actionable performance reports.
The ideal candidate is highly detail-oriented, data-driven, and comfortable working with large datasets extracted from multiple ad and seller platforms.
Key Responsibilities:
- Ad Campaigns Optimization and Advertising Performance Analysis
Analyze daily performance of paid advertising campaigns across:
Amazon Ads
Google Ads
TikTok Ads
eBay Ads
Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin
Proactively identify trends, inefficiencies, and growth opportunities
Investigate slow-moving products and suggest ways to improve sales
Provide data-backed recommendations for campaign optimization and budget allocation
Support ongoing campaign performance improvements through structured analysis
- Data Management, Data Analysis, and Reporting
Use advanced Microsoft Excel features to analyze large datasets, including: Pivot tables/charts
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