Manage and optimize email and SMS marketing strategies across multiple DTC brands using platforms like Klaviyo and MailChimp. Execute lifecycle campaigns, conduct A/B testing, and analyze performance data to drive customer retention and revenue growth.
This is a remote position.
We’re looking for a data-driven Email Marketing Specialist to help grow revenue through email and SMS channels (Klaviyo and MailChimp). This role is ideal for someone who enjoys building lifecycle campaigns, optimizing performance, and driving customer retention across multiple DTC brands.
Key Responsibilities
Manage email and SMS marketing performance and strategy across Klaviyo and MailChimp for 3–4 DTC brands (with potential to scale).
Define communication cadence, tone, segmentation, and performance targets for each brand’s owned channels.
Build, test, and optimize automated flows, triggers, and customer segments for lifecycle and retention marketing.
Use data and customer insights to personalize messaging and drive higher conversions throughout the customer journey.
Plan and execute 6–12+ monthly campaigns per client, including offer strategy, content coordination, QA, and scheduling.
Run A/B tests on subject lines, content, and offers to continually improve open rates, CTRs, and conversions.
Create and manage lead capture strategies (popups, forms, lead magnets) to grow and improve subscriber quality.
Analyze campaign and flow performance; deliver reports with actionable insights and next steps.
Optimize funnel performance across engagement, revenue per recipient, and inbox deliverability.
Collaborate with Brand Strategists, Creative, and Website teams to ensure campaigns align with overall brand strategy.
Maintain organized campaign calendars and ensure timely, accurate execution.
Requirements
1+ year of hands-on experience with email/SMS platforms (Klaviyo & MailChimp preferred).
Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue.
Strong knowledge of segmentation, A/B testing, and personalization strategies.
Copywriting and visual direction skills for high-performing email/SMS creatives.
Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy).
Analytical mindset with experience in campaign reporting and optimization.
Ability to manage multiple brands and campaigns simultaneously.
Highly organized with strong attention to detail and clear, proactive communication.
Technical Requirements
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
