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Abbott

District Manager

Posted a day ago
5-10 years experience
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AI Summary

The District Manager is responsible for managing regional sales performance, coaching representatives, and executing market strategies. They must ensure effective product promotion, conduct regular performance reviews, and maintain strong relationships with key hospital stakeholders.

     

JOB DESCRIPTION:

主要工作职责及内容:

·        时间管理:

50%的时间同代表协访;访后应对此进行分析评估并有书面记录。

20%的时间进行人员的绩效管理以及区域市场规划和评估

10%的时间参加PIM(科内会)。

10%的时间用于VIP以及相关部门的拜访。

10%的时间用于地区会议、完成本人和所负责区域内人员表格的输入和跟进工作,行政及其它工作。

·        绩效发展:

每季初同每一位代表进行一次全面绩效发展回顾及规划。

每月初同每一位代表进行一次简要的绩效评估,制订相应的改进计划,并且有书面记录。

每季度应设定及跟踪新产品,重点产品,在三级和二级医院的进药情况。

每季度对所负责的区域进行绩效考核,根据达成率不同分不同的考核等级得出绩效结果,并做相应的后续措施

·        培训/人员发展

在大区经理的指导下,协同培训经理进行实地培训和考核,主要涉及协访工作,严格访前、访中、访后程序,每周为代表至少改进一个日常拜访技巧或提高一项能力,并做书面记录。必须跟踪代表 10%的目标医生,跟进代表参加课堂培训后,对所学技能的持续使用和提高。

·        产品介绍会:

地区经理每周至少参加一次代表的产品介绍会,并做评估和记录。

对代表的产品介绍会的效果分析评估应包括以下四个方面:

是否达到进药的目的

是否提高产品的销量,尤其是目标医生处方的新病人的增加

目标医生的数量是否增加

是否将产品介绍会集中在主要医院

·        地区会议:(每周例会要求如下)

讲解产品知识、业务技巧并做集体评估;

本周业务回顾及下周计划;

重要活动安排

重要信息发布。

每周产品使用情况和反馈

·        VIP拜访:

地区经理每月SFE要求拜访相关VIP,包括院长、副院长、药剂科主任,学术带头人和重要专家。每月协同商务人员拜访相关政府部门的官员,以保持良好的沟通。

·        市场活动:

地区经理每月将各产品的业务情况和市场情况上报大区经理,同时抄送产品经理,并与产品经理保持良好的沟通,以争取产品经理的支持。市场活动必须同代表一起讨论,制定计划后需经产品经理、大区经理确认,确保所召开的市场活动的有效性,关注投入产出比。而且费用必须在财务打款后一个月内销帐。

·        日常工作时间:每天必须保证在区域内进行8小时的有效拜访工作。另外,地区经理应保证公司及客户在早8:00点起,至晚22:00点之前可以取得完全的联系,即意味着员工要在此规定时间内保持手机的开机状态。

·        报表管理


     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Sales Force

     

DIVISION:

EPD Established Pharma

        

LOCATION:

China : Remote

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

     

     

     

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