Director / Sr. Director, Demand Generation

About the Role

This is the senior marketing leader who owns how Seekr converts attention into pipeline — the engine that takes the messaging architecture built by Product Marketing and the earned attention generated by PR & Communications and turns them into qualified, sales-accepted pipeline. You build the systems, run the campaigns, and own the numbers.

You are building the foundational strategy, approach, and supporting stack — marketing automation, lead scoring, attribution, reporting infrastructure, ABM, BDR enablement — alongside running campaigns that deliver pipeline now. A Marketing Operations Manager and a BDR Manager report to you, and you will need to architect both functions from a clear point of view in partnership with the CMO and CRO.

Some demand generation leaders are great at building. Some are great at running. This role requires both. The first 90 days are about installing the foundational reporting, instrumentation, and martech that the function will rely on moving forward. The next 90 days are about campaigns at velocity. 

This role covers Seekr's entire dual-use TAM across commercial and federal. You’ll use unique but consistent messaging for each vertical while building shared infrastructure, integrated campaigns, and unified reporting.

Duties and Responsibilities

• Build and run the demand generation engine across all commercial and federal channels. Activate the messaging architecture and asset library owned by Product Marketing into campaigns that generate qualified pipeline.
• Stand up the foundational martech stack from a clear point of view — selecting, implementing, and integrating tools that fit Seekr's GTM model rather than inheriting category defaults. The Marketing Operations role reports to you and owns daily operation of this stack; you own the architecture and the buy/build decisions.
• Build and manage the BDR function. The BDR Manager reports to you, and you partner with commercial and federal sales leadership on lead routing, qualification criteria, and alignment with pipeline targets.
• Own integrated campaign execution. Each campaign is a self-contained system — theme, persona targeting, channel mix, asset deployment, conversion paths, reporting — and ladders to the master messaging framework.
• Run paid media across digital, programmatic, social, and intent-based channels. Manage agency partners (where used) to performance standards, not to media plans.
• Partner with PR & Communications on integrated brand and demand campaigns. Where they create the fuel of earned attention, you build the engine that converts it. Coordinate on the AEO-shaped reality that LLMs increasingly mediate buyer discovery — what the brand earns in synthesized answers shows up in your inbound pipeline.
• Partner with Web & Digital on landing pages, conversion paths, and SEO/AEO integration into the demand funnel.
• Own pipeline reporting and marketing's contribution to revenue. Report to executive leadership on velocity, conversion rates, and pipeline coverage on the cadence the business requires.
• Drive measurable improvements in customer acquisition cost, marketing-sourced pipeline percentage, and pipeline velocity quarter over quarter.
• Build and operate AI-accelerated workflows across the function — predictive lead scoring, account intelligence and prioritization, campaign performance diagnostics, paid media optimization, content personalization at scale, conversion path testing. The point is faster decision cycles and sharper allocation, not more output or more dashboards.
• Architect the stack and reporting infrastructure for dual-use from day one — not commercial-first with federal bolted on later. Tool selection, data residency, contact governance, and reporting all accommodate both motions. Partner with Federal Marketing and IT/Security on the federal-specific architectural decisions.

Qualifications and Skills

• 10+ years in B2B demand generation, with at least four of those years owning a demand generation function end-to-end at an enterprise software company.
• You live in the present and the future, seeking to answer one question every day: “What was the impact of what we did yesterday, and how does that change what we need to do today to affect tomorrow?” You will not be measured against interpretive attribution science, MQL counts, or vanity metrics — but against tangible outcomes (% increase in at-bats for Sales, increase in pipeline coverage, etc.).
• Demonstrated experience operating in a dual-use environment. Commercial-only experience is not sufficient for this role. Federal imposes architectural constraints on the martech stack, the data model, and the campaign motion that commercial-only demand leaders typically have not had to navigate. We need someone who has lived in that ambiguity and built systems that work for both.
• Working understanding of federal demand realities — federal data residency and contact-handling considerations, ITAR/EAR awareness for marketing data, fiscal year alignment, and the different cadence of federal buying cycles. You do not have to be the federal expert; you do have to be the partner who builds infrastructure that can be used without retrofitting.
• Demonstrated experience building or rebuilding a martech stack from scratch. We do not want a stack inheritor; we want a stack architect.
• Strong track record managing BDR functions, including hiring, target setting, and sales partnership.
• Sophisticated understanding of marketing attribution and reporting infrastructure. You can talk credibly about MQL/SQL/SQO models, multi-touch attribution, account-based reporting, and the limits of each.
• Experience with the standard enterprise martech stack and an understanding of the advantages and downsides to each. Informed POV on how the stack evolves, and the role of AI in our tooling and overall approach for opportunity creation. 
• Demonstrated comfort with technical AI subject matter and the expertise to inform and develop messaging in partnership with Product Marketing.
• Demonstrated practice using AI tools to accelerate demand workflows proactively — predictive scoring, intent and account intelligence, campaign diagnostics, conversion testing. We will ask you to describe what you have automated, what you have kept human, and what you have learned about where AI moves the needle in demand and where it doesn't.
• Track record of operating at high velocity in a small marketing team where you both designed the system and personally ran campaigns.
• Experience in explainable AI, responsible AI, AI governance, or adjacent categories where buyer education is core to the demand motion, a plus.
• Active or eligible for U.S. security clearance, a plus but not required.