Director, Public Relations and Communications

Director, Public Relations & Communications

Department: Sales & Marketing
Location: Remote
FLSA Status: Exempt

People Leader: No
Travel: <5%

Summary

Company Summary

Accuity partners with hospitals and health systems through a technology-enabled, physician-led model that improves clinical documentation integrity, coding accuracy, reimbursement optimization, and quality outcomes.

Job Summary

The Public Relations & Communications Director is a strategic individual contributor responsible for defining and executing an integrated communications strategy that strengthens Accuity's brand, reputation, and market influence within the healthcare provider and revenue cycle space. This role leads internal communications, external communications, earned media, executive visibility, and B2B social media while serving as a trusted advisor to senior leadership and ensuring alignment across marketing, content, and business priorities.

Responsibilities

Communications Strategy & Planning

• Develop and own a comprehensive communications strategy aligned with company growth objectives, brand positioning, and healthcare market dynamics
• Define messaging frameworks that ensure consistency across internal and external channels
• Partner with marketing leadership to align communications with campaigns, brand strategy, and demand generation efforts
• Establish KPIs and measurement approaches to evaluate reach, engagement, and business impact
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External Communications & Thought Leadership

• Lead external communications programs targeting healthcare providers, health systems, and revenue cycle stakeholders
• Partner with content team to ensure consistent storytelling while maintaining ownership of external communications strategy and distribution
• Develop and amplify thought leadership initiatives, customer stories, and industry perspectives

Earned Media, Public Relations & Crisis Communications

• Own and execute earned media strategy, including media relations, press outreach, and reputation management
• Build and maintain relationships with healthcare, health IT, and business media outlets
• Develop press materials including releases, pitches, and media kits
• Lead proactive media engagement and positioning opportunities
• Serve as the lead for crisis communications planning and execution, including issue management, messaging, and executive guidance
• Partner with legal, compliance, and leadership to manage reputational risk

B2B Social Media Strategy

• Define and lead B2B social media strategy, with emphasis on LinkedIn and relevant healthcare channels
• Oversee content planning and distribution in partnership with content, brand, and marketing teams
• Enable executives and subject matter experts to amplify messaging and thought leadership
• Track and optimize performance based on engagement, reach, and business relevance

Executive Communications & Visibility

• Serve as a trusted advisor to executives on internal and external communications strategy
• Develop executive messaging, presentations, and key stakeholder communications
• Manage executive visibility strategy, including speaking engagements, media opportunities, and industry presence
• Support personal brand development for executives across media and social platforms
• Ensure alignment and consistency of executive messaging with company strategy

Internal Communications

• Design and execute a cohesive internal communications strategy that informs, engages, and aligns a fully remote workforce
• Partner with HR and leadership to support change management and organizational initiatives

Qualifications

Education and Credentials

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field required

Experience

• 8 to 12+ years of experience in public relations and communications within healthcare or healthcare technology
• Proven experience developing and executing integrated communications strategies in a B2B environment
• Strong media relations background with a track record of securing earned media coverage in healthcare or health IT
• Experience leading internal communications in a distributed or growing organization
• Demonstrated experience advising and supporting senior executives
• Experience managing crisis communications and reputational risk
• Experience with B2B social media strategy and executive amplification
• Familiarity with healthcare provider operations, revenue cycle, or clinical documentation integrity environments strongly preferred

Core Competencies

• Strategic thinking with the ability to translate business objectives into effective communications strategies
• Exceptional writing, editing, and storytelling capabilities
• Executive presence and ability to influence senior stakeholders
• Strong judgment in high-stakes or sensitive communication situations
• Ability to operate independently as a strategic individual contributor
• Highly effective collaboration across a fully remote, cross-functional organization
• Strong organizational and prioritization skills with the ability to manage multiple initiatives
• Data-driven mindset with focus on measuring and improving outcomes
• Adaptability and comfort operating in a fast-paced, evolving environment

Additional Requirements

1) Physical Requirements: The requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without reasonable accommodation. Unless otherwise indicated, Accuity positions require interaction with people and technology while either sitting or standing. Employees must be able to communicate via phone, email, etc. and sit for extended periods of time, with or without reasonable accommodations. Physical effort and exposure to physical risk are limited to that of an office role / environment.

2) Position and Employment Statement: While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from a job and to assign other duties as necessary and at any time. All positions at Accuity Delivery Systems, LLC, are at-will employment, and a position description is not a guarantee of a job or of job responsibilities.

While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from a job and to assign other duties as necessary and at any time. All positions at Accuity are at-will employment, and a position description is not a guarantee of a job or of job responsibilities.