Director of Media Strategy

The Director of Media Strategy delivers market leading insights and integrated paid media strategies for our key clients. The right candidate will have a blend of data-minded research capabilities, a deep understanding of full funnel media planning, and a strong focus on digital channels, programmatic platforms, and analytics.  

Working primarily with Association, Higher Education, Healthcare, and Federal Government clients, you will be responsible for leading media strategies, working closely with client, creative, brand strategy, and account teams.  

This position will work closely with our SVP of Marketing Strategy, Media Directors, and broader media team to lead the planning and execution of paid campaigns including client discovery, market research, media strategy, campaign management, and reporting.   

What You Will Do 

• Develop, own, and oversee full funnel media strategies as the primary media POC on key accounts.  

• Work closely with clients to build a strong understanding of their business objectives, data sets, and target audiences and develop insightful strategies that deliver results.  

• Propose, present, and manage campaign strategies with a mix of digital and traditional media, from awareness to conversion. 

• Work with an internal team of programmatic specialists, media buyers, analysts, and creative and account teams to manage all phases of the process, from planning and execution to optimization and reporting.  

• Contribute to continuous process improvement, including bringing new ideas to the table to maximize campaign performance and team efficiency.  

• Actively participate and contribute to agency-wide business development efforts. 

Experience You Need 

• 7+ years of media strategy experience. Agency experience strongly preferred.    

• Customer journey mapping and full funnel media strategy development, working with budgets from $1M - $10M+  

• Digital-first thinking, and a strong understanding of audience research methods and tools, social and programmatic platforms, media technologies, analytics, and conversion tracking is a must.  

• Strong communication, presentation, interpersonal, and organizational skills, with ability to work directly with clients and internal teams. 

• Demonstrated ability to multi-task, prioritize, and manage to deadlines. 

• Defining the customer journey, develop strategic marketing communication plans, and actively participate in its implementation. 

• Presenting strategy, performance reports, and recommendations to clients, and respond and revise as needed based on feedback. 

• Ability to provide clear and logical direction for internal teams to execute upon campaigns. 

• Monitoring campaign performance, present results and insights to clients, and make recommendations for optimization. 

Experience that Would be a Plus, but not Required 

• Experience working with Federal Government, Association, Higher Education, and/or Healthcare clients. 

• Proficiency with Google Marketing Platform, including CM360, DV360, SA360, GA4 and Google Tag Manager. 

Values You Should Share with Us 

• Working within a diverse team environment 

• Crafting solutions for internal and external processes 

• Communicating effectively with colleagues and / or clients 

• A mix of collaboration and self-direction in work