Company Overview

Youth Enrichment Brands is the nation’s leading youth activities platform, offering camps, classes, leagues, and lessons for over 1 million kids each year. The YEB mission is to help as many kids as possible discover and develop their passion while building critical skills for life.

YEB encompasses i9 Sports (the nation’s largest youth league franchisor) https://www.i9sports.com/ , School of Rock (the most revolutionary music education school in the world), Streamline Brands (the leading franchisor of swim school concepts), US Sports Camps (the official provider of Nike Camps), and more premier youth activity brands. Please visit www.yeb.com to learn more.

With over 4 million registrations annually, i9 Sports is the nation’s largest multi-sport provider focused exclusively on high-quality, community-based youth sports. We are committed to our mission of Helping Kids Succeed in Life Through Sports.

Role Overview

The Director of Marketing is a senior leadership role responsible for shaping how i9 Sports shows up to franchisees, parents, and partners—ensuring clarity, consistency, and execution across all brand touchpoints.

This role owns brand positioning, messaging, system-wide communications, and content strategy, while serving as a key connector across Marketing, IT, Operations, and YEB shared services. The focus is on building strong foundations, aligning national strategy with local execution, and ensuring marketing initiatives are scalable, adoptable, and operationally sound in a franchise environment.

This leader balances brand stewardship with growth enablement—ensuring messaging and communications don’t just look good, but drive adoption, trust, and measurable business results across a distributed system.

Core Responsibilities

Brand Strategy & Positioning

Own and evolve the i9 Sports brand voice, positioning, and messaging framework across all channels
Ensure brand consistency across web, email, paid media, social, and franchise communications
Lead brand updates and rollout plans that are realistic, scalable, and adoptable system-wide
Serve as final approver for brand messaging and system-wide communications
Proactively identify gaps, risks, and opportunities in brand perception and system adoption

Communications & Content Leadership

Oversee all franchise-facing communications, including the weekly Between the Goal Post newsletter
Ensure communications are concise, action-oriented, and tied to clear business outcomes
Guide content strategy across blogs, newsletters, social media, and campaigns
Partner with CRM and Digital teams to execute lifecycle communications in HubSpot
Develop and manage an annual strategic communications and marketing calendar
Leverage AI and emerging tools to improve content efficiency and performance

Digital Presence & Brand Governance

Provide strategic oversight of i9 Sports digital properties, including ongoing website content, brand updates and SEO/AEO content strategy
Partner with Digital/IT and agency partners on UX, consumer journey and website optimization
Lead sport- and program-specific brand storytelling across digital properties
Direct photo, video and creative strategy, including vendor management and creative direction
Oversee on-field branding, merchandise/apparel and physical brand touchpoints to ensure brand consistency
Oversee Canva platform strategy to drive simplicity, adoption and brand consistency

Campaigns, PR & Thought Leadership

Lead PR and earned media strategy in partnership with external agencies
Build i9 Sports thought leadership through media, executive visibility, speaking opportunities and strategic storytelling
Identify, develop and activate strategic brand partnerships aligned with business and brand priorities
Lead national campaigns and brand platforms, including Gains for the Girls, from positioning through activation
Align partnerships, influencers, PR and campaigns into an integrated annual strategy

Franchise Alignment & Enablement

Ensure national marketing strategies translate effectively at the local level
Support adoption of the Local Marketing Playbook, PPC Match Back Program, and CRM initiatives
Maintain franchise trust through clear expectations, consistent communication, and practical tools
Partner with Franchise Development to support franchise sales through brand positioning, messaging, content, creative assets and storytelling that clearly communicate the strength and differentiation of the i9 Sports brand.

Technology Alignment & Program Management

Act as a bridge between Marketing, IT, Operations, and YEB shared services
Ensure alignment across core platforms:
- Franchise Manager (programs, registrations, POS)
- HubSpot (CRM, automation, email deliverability)
- Websites, paid media, analytics tools
Lead cross-functional initiatives with clear ownership, timelines, and accountability
Identify risks early, escalate issues, and ensure execution discipline
Be technically fluent (not hands-on technical)—able to manage dependencies and integrations

Leadership & Collaboration

Provide clear direction, expectations, and accountability within the marketing team
Balance collaboration with decisive ownership
Lead with transparency, discipline, and a strong understanding of franchise dynamics

Skills & Experience

7–10+ years of experience in brand, marketing communications, or integrated marketing roles
Experience within franchise, multi-unit, or distributed systems strongly preferred
Proven ability to operate strategically while staying close to execution
Strong leadership in brand positioning, messaging, and content strategy
Deep experience with CRM and marketing automation (HubSpot preferred)
Excellent writing, editing, and storytelling skills
Analytical, results-oriented mindset tied to business outcomes
Proficiency with modern marketing tools (HubSpot, WordPress, Canva, social platforms, Google Business)
Highly collaborative, organized, and adaptable
Passion for youth development, sports, and mission-driven brands

Why this Role Matters

This role is critical to ensuring i9 Sports shows up consistently, credibly, and confidently as a youth sports leader built on fun, inclusion, and life skills—not pressure or early specialization. The Director of Brand, Communications & Enablement will help shape how millions of families, franchisees, and partners experience the brand each year.

YEB PAYROLL LLC

Director of Marketing - i9 Sports

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