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AI Summary
The Director of Marketing will be responsible for building and managing a predictable pipeline to drive new memberships and expansion revenue, while also improving lead quality and overall funnel efficiency. This role also involves leading multi-channel demand generation programs, strengthening brand presence, and overseeing go-to-market strategies for new offerings.
Drive growth. Shape the brand. Lead the engine that powers CertainPath’s future.
CertainPath is seeking an experienced, performance-driven Director of Marketing to build and scale a predictable, high-quality pipeline that fuels both new member acquisition and expansion revenue. This role owns marketing as a revenue-generating engine accountable for measurable outcomes across demand generation, conversion, brand strength, and customer growth.
This is a hands-on leadership role for someone who can balance strategy with execution while leading a small, high-performing team and partnering closely with Sales and Member Experience.
What You’ll Do
- Build and manage a predictable pipeline that drives new memberships and expansion revenue
- Improve lead quality, conversion rates, and overall funnel efficiency (MQL → SQL → Close)
- Develop scalable, multi-channel demand generation programs (email, paid, content, events, partnerships)Lead content strategy that supports demand generation, sales enablement, and member engagement
- Strengthen CertainPath’s brand presence, credibility, and market share in home services
- Oversee website performance, messaging, positioning, and key conversion assets
- Partner with Member Experience to improve retention, product usage, and upsell/cross-sell adoption
- Build advocacy programs including reviews, testimonials, case studies, and member champions
- Lead go‑to‑market strategies for new products, services, and trade verticals
- Establish a marketing measurement framework with visibility into pipeline, CAC, ROI, and conversion
- Manage and optimize the marketing tech stack and analytics systems
- Lead, mentor, and grow a high-performing marketing team
What You Bring
- 10+ years in marketing, including 5+ years in leadership
- Proven success driving pipeline and revenue in a B2B environment with complex sales cycles
- Expertise in demand generation, content strategy, funnel optimization, and marketing operations
- Strong analytical skills with experience using data to drive decisions and improve performance
- Experience partnering cross-functionally with Sales and Operations
- Bonus: Background in home services, field services, membership/subscription models, or PE-backed growth environments
Why CertainPath
- Make an impact helping contractors transform their businesses
- Lead a function that directly drives company growth
- Collaborative, high-performance culture
- Competitive salary, benefits, and remote-flexible work
- Opportunities for visibility, innovation, and leadership
If you're a data-driven marketing leader who thrives in a growth environment and loves building scalable engines that deliver real results, we’d love to meet you.
Apply today to help shape the future of CertainPath.
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