Director of Growth (SEO & Web)
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AI Summary
Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.
Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.
We’re looking for a confident and driven Director of Growth (SEO & Web) to own and scale Muck Rack’s organic acquisition and website as a primary growth engine.
As the Director of Growth (SEO & Web), you will lead our SEO strategy, website experience, and conversion optimization efforts, turning Muck Rack’s website into a high performing source of traffic, pipeline and revenue.
What you’ll do:
- Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
- Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
- Partner closely with our content team to develop and scale high impact, search driven content
- Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
- Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
- Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
- Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
- Collaborate with Product, Engineering and Design to improve site performance and UX
- Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
- Build and lead a high-performing team over time as the function scales
How success will be measured in this role:
- Growth in organic traffic, SEO & GEO share of voice, and keyword rankings
- Increase in website conversion rates and pipeline generated from organic channels
- Measurable impact of SEO, GEO and web initiatives on revenue and customer acquisition
- Execution of a high-quality experimentation roadmap with clear learnings and iteration
- Improvements in site health, performance, and technical SEO benchmarks
- Ability to scale repeatable, compounding growth programs
If the details below describe you, you could be a great fit for this role:
- 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
- Proven track record of scaling organic traffic and driving meaningful business outcomes
- Deep expertise in technical SEO, content strategy, and website optimization
- Strong understanding of how websites function as growth products (UX, CRO, information architecture)
- Experience partnering cross-functionally with Product, Engineering, and Content teams
- Highly analytical, with the ability to translate data into insights and action
- Comfortable operating both strategically and hands-on in a fast-moving environment
- Experience with experimentation frameworks and A/B testing tools
- Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
- Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery
Interview Overview
- 30 minute interview with a member of our Talent Team
- A 1 hour zoom interview with the hiring manager
- Panel interviews with several team members, including a discussion of cross departmental coordination and typical IT work loads
- 30 minute executive interview
- 30 minute Bar Raiser
Travel & Team Engagement Expectations
This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.
Salary
In the US, the base salary range for this role is $150,000–$180,000, depending on skills and experience. In addition, this role is eligible for an annual bonus. Total compensation for this role consists of base salary, bonus, and equity. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
Why Muck Rack?
Remote Work, Forever
- Fully distributed team with a permanent remote setup
- Home office stipend, phone and internet reimbursement, coworking membership
- Virtual and in-person team bonding (lunches, events, competitions)
Transparent & Fair Compensation
- Competitive geo-neutral pay in the U.S.
- Annual reviews to ensure equity and market alignment
- Standardized bonus or commission structure
- 401(k) with employer contributions
- Equity opportunities
Health & Wellness
- Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
- 100% premium coverage for individuals on high-deductible plans
- 24/7 Virtual Care and Employee Assistance Program
- Employer-funded HSA contributions and other pre-tax benefits
- Quarterly wellness stipend and free Headspace subscription
Time Off & Family Benefits
- 4+ weeks of PTO, plus paid sick and mental health days
- 13 paid holidays with the option to swap for personal days
- Up to 16 weeks of fully paid parental leave
Learning and Development
- Transparent pathways for internal mobility and promotion
- Bi-annual performance reviews, team workshops, and leadership training
- Unlimited access to Coursera and O’Reilly
- 2 additional PTO days annually for learning and development
Inclusive, Customer-First Culture
- Commitment to equity and valuing diverse perspectives
- Agile, founder-led company focused on collaboration and innovation
- Trusted by 3,000+ companies worldwide
Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.
While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.
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