Director of Content Strategy

• Own and grow content strategy as a distinct practice area within Vested, setting the vision, positioning, and service offerings

• Develop a clear point of view on what exceptional content looks like at Vested and promote it internally and externally

• Establish Vested's content best practices across B2B and B2C financial services, style guides, editorial standards, and workflow processes

• Serve as the internal authority on content strategy, advising practice areas and account teams on content-related questions

• Identify and understand key financial services audiences engaging with our clients' content to enhance consumption and interaction with Vested's content strategies and development. 
  

Client Work & Program Delivery

• Lead or oversee delivery of content projects and retainers for clients, ensuring quality, consistency, and strategic alignment

• Serve as a senior content strategist and editor on key client engagements from initial strategy through execution

• Partner with PR, digital, and creative teams to ensure content programs are integrated and channel-appropriate

Team Development & Freelance Network

• Build and manage a bench of vetted fractional and freelance copywriters with expertise across financial services content types, including long-form thought leadership, blogs, web copy, advertising, email, and social media

• Mentor and develop junior and mid-level Vesties contributing to content programs

New Business Development

• Identify and pursue new business opportunities for content-led programs, including content strategy retainers, editorial programs, thought leadership campaigns, and multi-channel initiatives

• Lead or contribute to new business pitches and proposals where content is a primary or supporting component

• Partner with agency leadership and account teams to identify growth opportunities within existing client relationships

Training & Education

• Design and lead internal training sessions, workshops, and VestEds to upskill colleagues across content disciplines, including copywriting fundamentals, editing, writing for different formats and channels, and financial services nuances

• Foster a culture of content excellence across the agency

AI & Emerging Content Practices

• Develop and champion Vested's point of view and practical approach to AI-assisted content creation, including when and how to use AI-generated content, and how to edit, elevate, and quality-control AI outputs

• Stay current on evolving AI tools and content technologies, evaluating their relevance and applicability for Vested and its clients

• Establish guardrails and workflows that ensure AI-assisted content meets client expectations and regulatory considerations within financial services