Director of Content & Brand Marketing
Posted 2 months ago
Worldwide
$140K - $165K per year
⭐
10+ years experience
Please mention DailyRemote when applying
AI Summary
Lead the evolution of the brand identity and architect a scalable content engine to drive demand and pipeline growth. Oversee the full content lifecycle, including social media, public relations, and internal communications, while mentoring a high-performing marketing team.
Empowering Businesses. Enabling Success.
At Visual Edge IT, we help organizations nationwide harness the power of technology to work smarter, stay secure, and grow stronger. From managed IT services and cybersecurity to print solutions and document workflow, we deliver innovative, customized strategies that give our clients the edge in an ever-changing business landscape. Our nationwide network combines the personalized service of local teams with the strength and resources of a national leader—ensuring that every client gets both technology that works and people who care.
With more than two decades of experience and a team of skilled technology professionals, we pride ourselves on building partnerships that go beyond service contracts. When you join Visual Edge IT, you become part of a collaborative, solutions-driven culture where your expertise helps shape the future for businesses across the country. Together, we don’t just solve technology challenges—we create opportunities for success.
Job Summary:
Visual Edge IT is seeking a strategic and creative Director of Content and Brand Marketing to lead the evolution of our brand and drive demand through world-class content strategy. This is a high-impact leadership role responsible for shaping how we tell our story, position our solutions, and engage customers across every stage of the buyer journey.
You will serve as the steward of our brand identity and the architect of a scalable content engine that fuels pipeline growth, strengthens market perception, and reinforces our position as a leading total technology solutions provider. This role requires a balance of strategic vision, hands-on execution, and strong cross-functional leadership.
Roles and Responsibilities
- Lead the development and execution of a comprehensive brand strategy that reflects Visual Edge IT’s evolution into a total technology solutions provider and reinforces our “Power of One” philosophy
- Establish, maintain, and continuously enhance brand standards to ensure consistency, clarity, and differentiation across all channels and markets
- Own and oversee the full content lifecycle strategy, creating a scalable framework that supports top-of-funnel awareness through bottom-of-funnel conversion
- Develop and manage a high-impact editorial calendar aligned with product roadmaps, sales priorities, and national marketing campaigns
- Drive demand generation through compelling, high-quality content including thought leadership, case studies, white papers, digital campaigns, and multimedia assets
- Oversee website content strategy and optimization, ensuring a best-in-class digital experience that effectively communicates value and drives engagement
- Lead social media strategy to increase brand awareness, engagement, and audience growth across key platforms
- Own internal communications strategy, aligning employees with company vision, culture, and key initiatives to foster engagement and consistency
- Develop and execute public relations and analyst relations strategies to elevate brand visibility, strengthen market positioning, and secure earned media opportunities
- Partner closely with Sales, Product, and Executive Leadership to ensure messaging aligns with business objectives and resonates with target audiences
- Build, mentor, and lead a high-performing content and brand team, fostering creativity, accountability, and continuous improvement
- Establish and track key performance indicators (KPIs) such as pipeline contribution, engagement metrics, CAC, LTV, and ROI to measure effectiveness and optimize performance
- Leverage data and insights to continuously refine content strategy and improve campaign outcomes
- Serve as a brand evangelist internally and externally, ensuring consistent storytelling and positioning across all touchpoints
Required Skills / Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field required; MBA or advanced degree preferred
- 10+ years of progressive marketing experience with a strong focus on content marketing, brand strategy, and demand generation within B2B technology environments (Managed Services, Cybersecurity, SaaS, or related fields)
- Proven success leading brand evolution or repositioning initiatives that shift market perception and drive measurable business impact
- Demonstrated expertise in building and executing content strategies that generate demand and move prospects through complex B2B sales cycles
- Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear, compelling business value narratives
- Strong leadership experience managing and developing high-performing marketing, content, or communications teams
- Experience aligning marketing strategy with sales objectives to drive pipeline growth and revenue outcomes
- Deep understanding of modern marketing channels, including digital, social, SEO, and inbound marketing strategies
- Strong analytical mindset with experience leveraging data to inform decisions and optimize performance
- Ability to operate both strategically and tactically in a fast-paced, high-growth environment
- Experience collaborating with executive leadership and presenting strategies, insights, and performance metrics
At Visual Edge IT, we are proud to provide:
Work-Life Balance
Visual Edge IT promotes a healthy work-life balance for employees by offering competitive pay, PTO, and nine paid holidays per year. We are always reviewing and finding new ways to support our employees’ unique needs.
Visual Edge IT promotes a healthy work-life balance for employees by offering competitive pay, PTO, and nine paid holidays per year. We are always reviewing and finding new ways to support our employees’ unique needs.
Career Path
We encourage growth from within Visual Edge IT. We seek outside candidates who are driven that we can nurture along a career path and we hire/promote internally. We also have opportunities to develop talent through training programs.
Insurance Benefits
We offer multiple plans to choose from to fit your individual needs. We offer medical, HSA, dental, vision, short-term disability, long-term disability, voluntary life insurance, employee assistance program, and wellness programs. We provide all of our employees a $50k life insurance policy at no cost to our team members.
401(k)
Visual Edge gives employees access to a 401k program and offers an employer match benefit. Visual Edge IT will match 100% of an employee’s contribution up to the first 3% and will provide an additional 50% match on the next 2% of the employee contribution.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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