Director, Media

Company description

 

Founded in 1994, the PlowShare Group (PlowShare) works exclusively with nonprofit organizations, government agencies, and their partners. Our mission is to harness the power of communications for social good. Our core expertise as a full-service communications agency and consultancy includes unique capabilities in Public Service Announcement (PSA) creative development, distribution services, and monitoring and reporting.

 

Acquired in 2017 by Publicis Groupe, PlowShare now brings the full suite of marketing services to our clients and an array of career path options to our employees. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra ""The Power of One."

Overview

The Media Director serves as a key media lead for Plowshare’s World Vision account, a global humanitarian nonprofit supporting vulnerable children, families, and communities worldwide. Focused exclusively on the US market, this individual leads the development, execution, and ongoing stewardship of integrated media strategy and investment within a small, nimble, and highly collaborative team.

The role has a strong emphasis on performance digital media and driving measurable outcomes, including conversions and return on investment. It requires deep paid search marketplace and buying acumen, with the ability to guide strategy, assess investment decisions, evaluate performance, identify marketplace opportunities, and direct ongoing optimization.

The Media Director provides informed strategic direction to digital channel leads across paid search platforms, including Google Ads and Microsoft Advertising, programmatic media activated through demand-side platforms, and paid social platforms. The role also guides audience development and the use of first-party data and audience insights to strengthen targeting and improve conversion performance.

Responsibilities

• Lead the development, execution, and ongoing stewardship of integrated media strategies and investments for World Vision
• Translate World Vision’s fundraising and organizational objectives into performance-focused media strategies designed to drive measurable outcomes, including conversions and return on investment
• Provide clear strategic direction to digital channel leads across paid search, programmatic media activated through demand-side platforms, and paid social
• Ensure digital channel strategies work together as an integrated performance program, with clear roles for audience development, prospecting, engagement, conversion, and optimization
• Provide informed leadership across the paid search marketplace, including strategy, buying dynamics, investment levels, competitive conditions, keyword and query approaches, bidding, measurement, and optimization
• Direct and challenge paid search recommendations based on search behavior, audience demand, marketplace conditions, conversion opportunities, and investment efficiency
• Evaluate channel recommendations and buying decisions to ensure they support World Vision’s conversion, fundraising, and return-on-investment objectives
• Partner with Epsilon on 1st party audience segments and analytics to measure all facets of the digital buy, including the integration of key insights to drive performance growth
• Establish clear performance expectations and success measures across paid search, programmatic, and paid social channels
• Use performance data and insights to identify trends, diagnose challenges, and guide ongoing optimization, budget allocation, and investment decisions
• Ensure media recommendations balance immediate conversion objectives with audience development, brand considerations, and World Vision’s broader organizational goals
• Oversee the quality, accuracy, and strategic integrity of media plans, audience recommendations, forecasts, campaign reporting, and client-facing work products
• Provide senior-level media counsel to World Vision, clearly communicating marketplace developments, performance results, strategic implications, and recommended actions
• Partner closely with account, strategy, analytics, creative, data, and activation teams to connect media strategy and execution with the broader World Vision program
• Identify and address strategic, performance, or execution challenges promptly, working with channel leads to develop effective and lasting solutions
• Guide and develop team members through clear direction, constructive feedback, and subject matter leadership
• Manage resources, priorities, and workflows effectively within a small, nimble, and highly collaborative team
• Identify opportunities to strengthen the World Vision partnership and increase the value of Plowshare’s media services

Qualifications

• 10+ years of media planning, investment, and implementation experience
• Significant experience leading integrated media strategy and execution for performance-focused accounts
• Strong paid search marketplace, strategy, and buying acumen, including the ability to direct activation, evaluate recommendations, and guide ongoing optimization
• Deep understanding of paid search platforms, including Google Ads and Microsoft Advertising, and the marketplace, bidding, audience, measurement, and optimization dynamics that influence performance
• Advanced understanding of performance digital media and its role in driving measurable outcomes, including conversions and return on investment
• Strong knowledge of programmatic buying through demand-side platforms, paid social platforms, and paid search activation
• Demonstrated ability to provide strategic direction to digital channel leads and integrate channel-specific strategies into a cohesive performance media program
• Demonstrated experience developing audience and targeting strategies informed by first-party data, audience insights, platform signals, and performance data
• Experience working with Epsilon or a comparable data, identity, or audience-solutions partner is a plus
• Experience connecting media strategy and investment decisions to conversion activity, fundraising or organizational outcomes, and clearly defined performance indicators
• Strong quantitative and analytical skills, with the ability to interpret performance data, identify the underlying story, and translate findings into clear strategic actions
• Experience overseeing media forecasting, budget allocation, optimization, reporting, and performance evaluation
• Experience leading and developing media professionals across strategy, planning, and activation
• Demonstrated ability to operate effectively within a small, agile, and highly collaborative team
• Experience leading and fostering senior client relationships
• Strong communication and presentation skills, including the ability to explain complex paid search, audience, data, marketplace, and performance considerations to non-specialist audiences
• Experience with nonprofit, fundraising, direct-response, or mission-driven marketing is preferred

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

 

Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

 

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

 

Plowshare is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

 

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/29/2026.