Director, Growth & Distribution

As one of Canada’s leading life insurers, Blue Cross Life Insurance Company of Canada (Blue Cross Life) takes great pride in being the most trusted brand by Canadian consumers, offering exceptional coverage tailored to protect them and their families.

Federally licensed with operations across Canada, Blue Cross Life provides a full suite of top-tier Individual and Group Life and Disability insurance options. This comprehensive range of products is backed by an insurer with decades of experience protecting Canadians.

Our employees are the key component in enabling us to deliver competitive life and disability products nationally; we value their knowledge and integrity and are dedicated to their professional development by providing an environment of continuous learning and growth. We seek creative problem solvers who care about the work they do while helping to drive responsiveness and insight throughout our organization. 

If you are looking for an opportunity in a challenging, fast-paced, and collaborative work environment, the career you have been looking for may be waiting for you at Blue Cross Life.

This is a unique opportunity to shape and scale a growing portfolio within Blue Cross Life.

We’re seeking a senior leader with deep expertise in group insurance to drive the growth of our group and individual business lines across the Canadian market. This role will play a key part in expanding our presence, including evolving our voluntary benefits offering, while identifying new opportunities to strengthen our market position.

Reporting to the Chief Commercial Officer, you’ll operate as a highly visible partner across the organization, working closely with Product, Marketing, Sales, and Distribution to bring new solutions to market and deliver sustainable growth.

What You’ll Do

• Lead the growth strategy for group and individual insurance lines, including expansion of voluntary benefits within a broader portfolio
• Partner across Product, Marketing, and Sales to develop and launch new products and enhancements
• Identify and pursue new growth opportunities across markets, products, and distribution channels
• Build, strengthen, and optimize distribution partnerships and channels to increase reach and performance
• Develop and implement strategies to cross-sell and deepen relationships with existing clients
• Anticipate and respond to the evolving needs of plan sponsors, customers, and distribution partners
• Provide market intelligence, competitive insights, and performance analysis to inform strategic decisions
• Ensure all initiatives align with regulatory requirements and industry best practices

What You Bring

• Deep expertise in group insurance within the Canadian market
• 10+ years of progressive experience in insurance, including leadership roles focused on growth, distribution, or commercial strategy
• Proven ability to lead through influence and drive outcomes across product, marketing, and sales
• Strong track record of building and managing distribution channels and strategic partnerships
• Experience translating market insights into actionable growth strategies and product opportunities
• Skilled at influencing senior leaders and cross-functional stakeholders
• An entrepreneurial mindset, with the ability to build and scale a new or evolving line of business
• Excellent communication and presentation skills
• Life license (LLQP) or willingness to obtain
• English is requirement, written and verbal, to provide services to our customers and communicate with internal stakeholders. Bilingualism (ENG/FR) is considered an asset

Pay Range

150,000 - 190,000 CAD

#CBM1

The Base Pay range may vary depending on the successful candidate or other relevant job-related factors such as knowledge, skills, qualifications, experience and education/training. In addition to Base Pay, eligible Blue Cross Life employees may participate in various performance-based incentive programs. Payments under these programs are discretionary and subject to both individual and organizational results.  

Blue Cross Life is an equal opportunity employer. We strive to foster a culture where everyone is enabled to achieve their full potential - a culture of diversity, equity and inclusion (DEI). Accessibility is a top priority.
 
For applicants with disabilities, we provide accommodations throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation. 
 

Our recruitment process may involve automated tools, including AI, to assist in screening applications.

We would like to thank all candidates for expressing interest.  Please note that only those selected for interviews will be contacted. If you experience any technical issues throughout the application process, please email: Medavie.Recruitment@medavie.ca. 

® Registered trademark of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross Plans and Licensees. Used under license by Blue Cross Life Insurance Company of Canada, an independent licensee of the Canadian Association of Blue Cross Plans.