Director, Digital Marketing

 Posted 2 months ago
     
10+ years experience
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AI Summary

This role is responsible for owning and executing the end-to-end digital acquisition strategy across multiple channels including paid search, paid social, SEO, and email, while optimizing website performance and conversion funnels to drive growth. The Director will also manage and allocate a multi-million-dollar digital marketing budget and lead and develop a high-performing digital marketing team.

Director, Digital Marketing

 

Lead the Growth Engine of a Fast-Scaling Fiber Company

 

At Omni Fiber, we're building more than blazing-fast internet-we're connecting communities with reliable, future-proof fiber technology. As a 100% fiber internet provider delivering unmatched speed, reliability, and local service, Omni Fiber is expanding rapidly across the Midwest.

 

We're looking for a best-in-class, hands-on Director of Digital Marketing to lead our digital growth strategy and day-to-day execution across paid search and paid social, SEO, email, content, and website optimization-driving customer acquisition and performance through data-driven planning, testing, and optimization.

 

What You'll Do

· Own and execute Omni Fiber's end-to-end digital acquisition strategy across paid search, paid social, SEO, display, video/OTT, and email

· Optimize website performance, conversion funnels, and digital campaigns to drive growth

· Lead SEO strategy (technical, content, and local optimization) to increase organic demand

· Analyze campaign performance and continuously test, learn, and improve results

· Manage and allocate a multi-million-dollar digital marketing budget

· Lead and develop a high-performing digital marketing team

· Partner with agencies and vendors to ensure strong execution and ROI

· Collaborate cross-functionally to align marketing with revenue goals

 

What You Bring

· Bachelor's degree in Marketing or related field

· 10+ years of progressive marketing experience, including leadership within an ISP or similar industry

· Proven success managing digital campaigns across multiple channels

· Expertise in WordPress, HubSpot, Google Ads, Meta Ads, and GA4

· Strong knowledge of SEO, SEM, email automation, and analytics

· Experience managing large-scale budgets and vendor relationships

· A data-driven mindset with a passion for continuous improvement

· Ability to lead, mentor, and execute-this is not a sit-back leadership role

Preferred: MBA or Master's degree in Marketing

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Why Omni Fiber?

We're not just growing-we're transforming how communities connect. You'll have the opportunity to make a direct, measurable impact on our growth trajectory while helping shape the future of connectivity in the Midwest.

 

Our Benefits

Financial & Retirement • 401(k) with employer matching contribution up to 4% • HSA with $2,000 employer contribution

Time Off & Work-Life Balance • 15 days paid time off • 8 paid company holidays • 3 floating holidays

Health & Protection • Generous medical, dental, and vision coverage • Life insurance and short-term disability

Additional Perks • Monthly internet and cell phone allowances

 

Work Environment

· Remote role with flexibility

· Fast-paced, collaborative, and growth-oriented culture

· Occasional extended hours based on business needs

 

Join Us

If you're ready to build, optimize, and scale a high-impact digital marketing engine, we'd love to meet you.

 

Omni Fiber is an Equal Opportunity Employer. All employment decisions are based on qualifications, merit, and business need

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