Director, Creative - Global HOKA Experiential

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director, Creative - Global HOKA Experiential
Reports to: Sr. Director, Retail Brand Expression - Global HOKA
Location: Remote - US: West Coast preferred

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

As the Global Experiential Creative Director for HOKA, you will define and shape the brand’s presence across the physical landscape—elevating how HOKA comes to life in stores, activations, and key global moments. You’ll lead the conceptualization, design, and execution of seasonal storytelling across retail and experiential platforms, translating product narratives into immersive, three-dimensional environments. Your work will blend strategic rigor with creative excellence, driving innovation in spatial design to amplify brand expression and deepen consumer connection. You’ll act as the steward of the brand within physical spaces, ensuring consistency, quality, and a best-in-class consumer journey across all touchpoints globally. Collaboration with cross-functional teams is key, as is a passion for elevating the consumer experience.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Direct HOKA’s global physical storytelling and experience design, collaborating with regional teams (NA, EMEA, APAC)
• Provide creative leadership for retail expression and pop-up activations, focusing on elevated consumer experiences
• Create unique in-store experiences and campaigns that drive awareness and conversion for product launches and brand programs
• Collaborate with Brand Creative to deliver integrated campaigns across retail, social, and digital platforms
• Lead and inspire a team of in-house and freelance designers to deliver asset packages for stores, brand moments, and corporate gates
• Partner with HOKA Marketing to extend and connect global creative across the HOKA ecosystem
• Drive understanding of consumer journey, visual hierarchy, and IRL activations for an elevated brand experience
• Define and develop storytelling strategies for brick-and-mortar, ensuring compliance and consistency across stakeholders
• Concept and design immersive brand experiences in physical, digital, or hybrid environments
• Stay at the forefront of trends and technology, driving innovative solutions within HOKA’s physical ecosystem
• Oversee projects throughout the production cycle, ensuring creative vision from concept to execution
• Analyze, strategize, and translate creative briefs into actionable directives
• Lead reviews, provide constructive feedback, and present ideas clearly to diverse stakeholders
• Establish creative excellence for design, storytelling, and experiences within the brand
• Inspire and motivate the team, fostering a culture of diversity, collaboration, creative exploration, and risk-taking

Who You Are

• Bring 10+ years of design experience in an agency or in-house team
• Have at least 5 years in a senior creative leadership position, leading multidisciplinary teams
• Hold a BA in Graphic Design or related field, or equivalent combination of education and experience
• Experienced in creative design, seasonal storytelling, and activations for stores and events
• Possess an authentic connection to performance lifestyle brands and value-driven companies
• Have a diverse portfolio reflecting sophistication in architecture, interior design, graphic design, typography, layout, and in-store storytelling campaigns
• Expert in Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere, Figma), Microsoft Office, and familiar with project/asset management tools
• Strategic thinker and creative conceptualizer, pushing ideas and projects in new ways
• Inspirational leader, passionate about mentoring and developing creative teams
• Excellent communicator and presenter, able to articulate design concepts to diverse stakeholders
• Curious, solution-oriented, and motivated self-starter who thrives in a team environment
• Keep a pulse on industry news, trends, and technology advancements
• Foster collaboration and teamwork within HOKA and across Deckers’ brand portfolio
• Champion inclusion and belonging, embracing differences and empowering authenticity
• Develop, motivate, and retain high potential talent through clear goals and coaching
• Detail-oriented, process-friendly, and capable of managing multiple projects on tight timelines
• Exhibit integrity, empathy, and respect for others
• Passion for sports and understanding of the athletic footwear market is a plus

What We'll Give You

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.

Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.

Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras

Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.

Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

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The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.