Lead the strategic growth and editorial direction of digital media platforms including YouTube, Instagram, TikTok, and Substack. Oversee content production workflows and coordinate research teams to scale audience reach within the financial and macroeconomic space.
This is a remote position.
We are looking for a Digital Media Director for our key client — an internationally recognized company operating in the physical gold and macroeconomic analysis space, with a rapidly growing global digital media ecosystem focused on financial markets, wealth preservation, and macro content.
The role is focused on scaling and leading a high-growth digital media operation across platforms including YouTube, Instagram, Substack, TikTok, and WhatsApp. The ideal candidate will combine strong editorial judgment, digital growth expertise, leadership skills, and understanding of financial/macroeconomic topics.
The candidate must be comfortable working on Asian time zones.
Your Duties:
- Lead the strategic growth of digital media platforms across YouTube, Instagram, TikTok, Substack, and WhatsApp
- Scale audience reach, engagement, and platform performance through content and distribution strategies
- Oversee editorial planning and narrative positioning within macroeconomics and financial markets topics
- Coordinate content production workflows and media operations
- Monitor analytics, KPIs, and growth metrics across all channels
- Lead and coordinate content, production, and research teamsConduct regular KPI and performance reviews
- Optimize platform-specific growth strategies and audience acquisition
- Identify and evaluate emerging media trends, platforms, and AI-powered content tools
- Maintain operational discipline and consistency across all media channels
Requirements
- Proven experience scaling digital media platforms and online audiences
- Strong understanding of YouTube, Instagram, TikTok, Substack, and digital content ecosystems
- Strong editorial instincts and storytelling/narrative positioning skills
- Understanding of financial markets, macroeconomics, or investment-related content
- Leadership experience managing or coordinating content/media teams
- Experience working in fast-paced, entrepreneurial environments
- Familiarity with AI-enabled media production and automation tools
- Strong analytical mindset with experience tracking KPIs and performance metrics
- Excellent English communication skills, both written and verbal
- Ability to work aligned with Asian time zones
- Strong organizational, coordination, and project management skills