Digital Marketing & Website VA

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Client Overview

An emerging Australian-based business focused on providing financial education, resources, and innovative digital solutions to support individuals on their financial journey.

The business is currently in a growth phase with established branding, websites, and foundational systems in place. The next stage focuses on expanding brand awareness, generating leads, supporting marketing campaigns, maintaining website content, and assisting with the launch of a new mobile application.

We are seeking a proactive, tech-savvy, and detail-oriented Virtual Assistant who can provide ongoing support across digital marketing, website management, content creation, and light administrative functions.

Position Overview

The Digital Marketing & Website Virtual Assistant will play a key role in supporting the day-to-day execution of marketing initiatives, website updates, social media content management, and administrative tasks.

The ideal candidate will be comfortable working independently, managing multiple projects, and supporting a growing business where priorities may evolve over time.

This role combines website administration, marketing support, content management, video editing, and light bookkeeping assistance.

Primary Responsibilities

Website Management (WordPress)

Manage and maintain two WordPress websites.

Responsibilities include:

• Creating and publishing new website pages
  
• Updating existing website content
  
• Uploading blog articles and news updates
  
• Maintaining website branding consistency
  
• Uploading images and media assets
  
• Formatting content and layouts
  
• Monitoring website functionality
  
• Coordinating website improvements and recommendations
  

HubSpot Marketing Support

Assist with campaign setup and landing page management.

Responsibilities include:

• Building landing pages within HubSpot
  
• Creating campaign assets
  
• Managing lead capture forms
  
• Updating marketing content
  
• Supporting lead generation campaigns
  
• Ensuring landing pages align with brand guidelines
  

Social Media Management

Support ongoing social media growth and brand awareness efforts.

Platforms include:

• LinkedIn
  
• Instagram
  
• Facebook
  
• TikTok
  

Responsibilities include:

• Content scheduling and publishing
  
• Social media calendar management
  
• Canva graphic creation
  
• Caption drafting
  
• Content repurposing
  
• Hashtag research
  
• Basic engagement support
  
• Monitoring content performance
  
• Supporting app launch promotions
  

Video Editing

Transform raw video recordings into social media-ready content.

Responsibilities include:

• Editing short-form videos and reels
  
• Creating social media clips
  
• Adding captions and branding
  
• Optimizing content for various platforms
  
• Exporting platform-specific formats
  

Expected workload:

• Approximately 2 videos/reels per week
  

Administrative & Business Support

Provide general operational assistance as needed.

Responsibilities include:

• Data entry
  
• Document organization
  
• Reporting support
  
• Maintaining digital records
  
• Process documentation
  
• XERO Data Entry Support (does not require advance accounting experience)
  

Preferred Skills & Experience

Required

• Previous Virtual Assistant experience
  
• WordPress website management experience
  
• Social media management experience
  
• Canva proficiency
  
• Strong written and verbal English communication
  
• Excellent organizational skills
  

Highly Preferred

• HubSpot experience
  
• Landing page creation experience
  
• LinkedIn marketing experience
  
• Digital marketing experience
  
• Content marketing experience
  
• Xero familiarity
  
• Experience supporting business owners, coaches, consultants, or startups
  

Preferred Tools

Experience with some or all of the following:

• WordPress
  
• HubSpot
  
• Canva
  
• Xero
  
• LinkedIn
  
• Instagram
  
• Facebook
  
• TikTok
  
• Google Workspace
  
• Microsoft Office
  
• Video editing software
  

Work Schedule

• Part-Time
  
• 10 Hours Per Week Initially
  
• Australian Business Hours Preferred
  
• Opportunity for increased hours as the business grows