Digital Marketing Specialist (Job ID: JOBBEN1EA)

IMPORTANT - Watch this quick Loom video on how to get hired:
https://www.loom.com/share/345f776084e642ba99c24aabe40a67a0

• C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT.
• PLEASE SUBMIT YOUR RESUME AND AUDIO RECORDING IN ENGLISH 

About the Client:

The client is a dynamic agency founder launching a specialized digital marketing agency focused exclusively on the home services industry (HVAC, roofing, plumbing, and related contractors). The agency helps service providers scale by delivering high-performing lead-generation campaigns, paid media strategy, and marketing automation. 

Because the founder is focusing her efforts on sales, business development, and client acquisition, she needs a reliable, tech-savvy Marketing Specialist to take complete ownership of campaign setup, media buying, CRM automations, and operational workflows behind the scenes.

About the Role:

The Marketing Specialist will serve as the operational and technical backbone of the agency. You will be directly responsible for building, managing, and optimizing paid ad campaigns (Google & Meta) and marketing automations (GoHighLevel) for home service clients.

During initial downtime, you will also play a key role in growing the agency itself by building internal lead-generation systems, managing the agency’s social media, and creating standard operating procedures (SOPs) to support long-term growth.

Key Responsibilities

• Paid Media Execution: Build, launch, and manage Google Ads and Meta Ads campaigns designed to generate high-quality leads for home service clients.
• Automation & CRM Management: Build and optimize GoHighLevel workflows, lead pipelines, and automated customer follow-up sequences.
• Agency Internal Growth: Leverage open bandwidth to market and generate new client leads for the agency itself.
• Social Media & Content Support: Manage organic social channels and media assets for the agency’s internal brand.
• Process Standardization: Document repeatable marketing processes and build comprehensive SOPs to streamline client onboarding and agency operations.
• AI Tool Integration: Utilize AI platforms (such as Claude, Higgsfield, and Nana (Nano) Banana) to accelerate creative development and operational output.

Qualifications & Skills

• Strong, hands-on experience managing Google Ads and Meta Ads campaigns.
• Proven experience building automations and managing workflows inside GoHighLevel.
• Digital marketing experience, ideally within the home services sector or local lead generation.
• Proficient with modern AI tools and eager to integrate AI into daily workflows.
• Strong written and spoken English communication skills with an independent problem-solving mindset.
• Comfortable starting part-time and scaling into a full-time role as client account volume expands.

Tech Stack

• Google Ads
• Meta Ads
• GoHighLevel
• Claude
• Higgsfield
• Nano Banana
• Social media platforms 
• Canva