The specialist will own the email and messaging strategy, including writing copy, managing campaigns, and optimizing audience journeys. They will also track performance metrics and maintain data integrity to improve subscriber engagement and retention.
NOTE TO APPLICANTS: When applying, please provide a brief cover letter demonstrating 1) your writing skills; 2) your familiarity with Glenn Beck and his brand; and 3) why you are a good fit for this role. Candidates that do not provide this will not be considered.
About Mercury Radio Arts & Torch
Mercury Radio Arts is the media company founded by Glenn Beck, home to his national radio show and a growing portfolio of content, platforms, and initiatives.
Our newest venture, Torch, is a direct-to-audience platform built for people who want more than headlines and noise. It’s focused on truth, history, faith, and the ideas that shape a free society. Through original programming, deep-dive investigations, and immersive storytelling, Torch is designed to inform, challenge, and equip people to better understand the world around them.
We’re building something intentional. And we’re looking for people who want to be part of it.
About the Role
This isn’t just an email marketing job.
We’re building a direct relationship with an audience that cares deeply about truth, history, faith, and the future of the country. And how we communicate with that audience matters.
We’re looking for someone to own that responsibility.
What You’ll Do
Email & Messaging (Core Responsibility)
Write and execute daily, weekly, and campaign-based emails
Develop compelling, on-brand copy that reflects our voice and mission
Build and deploy campaigns in our ESP
Manage segmentation, targeting, and personalization
Own the messaging calendar tied to our biggest moments (special releases, live events, etc)
Work closely with our content and production teams to amplify what matters most
Lifecycle & Journey Management
Design and optimize the journeys that shape how people experience Torch:
First impression (welcome/onboarding)
Ongoing engagement
Re-engagement when people drift away
Make every touchpoint feel intentional, not automated
Analytics & Optimization
Track and report on performance (open rates, CTR, conversions, revenue)
Run A/B tests on subject lines, messaging, and offers
Identify trends and provide actionable insights to improve performance
Help define and measure lifecycle KPIs (engagement, retention, LTV)
Take Ownership of the Audience
Build smart segmentation and targeting strategies
Maintain list health and data integrity
Help us better understand who our audience is and what they need
What We’re Looking For
2-4 years of experience in email or lifecycle marketing
A strong writer who knows how to hold attention and communicate clearly
Experience with email platforms (bonus points if you have used Iterable)
Someone who understands both storytelling and performance
Familiarity with segmentation, personalization, and automation
Someone who cares about the mission—not just the mechanics
What Success Looks Like
Our emails get opened, read, and shared
Our audience feels more connected, informed, and engaged
We are acquiring and retaining more subscribers to Torch
We build a stronger, more resilient direct relationship with our audience
If you’re just looking to manage campaigns, this probably isn’t the right fit. But if you want to help build something truly meaningful we’d love to talk. Only candidates that submit a cover letter explaining why they are a good fit for this role will be considered.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
