Digital Marketing Specialist

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com 

Are you passionate about helping businesses grow and thrive in a digital-first world?

As an Account Manager at LocaliQ, you’ll be the trusted advisor and strategic partner for your clients—guiding them through data-driven marketing strategies that deliver real results. You’ll own the relationship, lead campaign execution, and translate performance insights into meaningful business impact.

This is a role for someone who thrives in a fast-paced environment, loves building relationships, and gets excited about turning data into success stories.

What You’ll Do:

Be the Go-To-Partner:

• Build strong, lasting client relationships grounded in trust, transparency, and results.

Drive Campaign Performance:

• Plan, manage, and optimize multi-channel campaigns across:
• Search (Google Ads)
• Social Media
• Display Advertising
• LocaliQ proprietary platforms
• Print (where applicable)

Turn Data into Strategy:

• Analyze campaign performance and deliver actionable insights that help clients exceed their goals.

Collaborate to Win:

• Work cross-functionally with Sales and Optimization teams to align strategy, execution, and results.

Tell the Story

• Lead performance reviews that clearly communicate ROI, wins, and future opportunities.

Stay Ahead

• Continuously monitor trends, test new ideas, and bring innovative solutions to your clients.

What You Bring

• Bachelor’s degree in Marketing, Business, Advertising, or related field
• 2+ years managing digital advertising campaigns
• 3+ years in account management or client-facing roles
• Strong understanding of digital marketing channels and performance metrics
• Google Ads & Google Analytics certifications (preferred)
• Analytical mindset with the ability to turn data into insights
• Excellent communication and relationship-building skills
• Proficiency in Excel, PowerPoint, and CRM tools

Why You’ll Love It Here

• Make an Impact – Help local businesses grow and succeed
• Collaborative Culture – Work with smart, supportive teammates
• Career Growth – Continuous learning and development opportunities
• Innovation-Driven – Be part of a company evolving with digital marketing trends
• Great Environment – Flexible work options, team events, and a culture that values balance

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $45,000, and $55,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable