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Digital Marketing Manager for a Business Consulting and Services industry in the US (Home Based Part Time)

Posted 20 days ago
United States
2-5 years experience
social-media media mailchimp
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AI Summary

The Digital Marketing Manager will oversee social media and email campaigns, including content creation, performance tracking, and competitive analysis. They will also provide administrative support and develop standard operating procedures to streamline marketing workflows.

• Track ROI of social media posts and email campaigns
• Prepare simple weekly and monthly reports
• Conceptualize, develop, and implement client journey email campaigns using Mailchimp
• Organize brand assets, photography, and graphics for email campaigns
• Analyze metrics to improve and maximize engaging content
• Conduct competitive analysis
• Monitor email campaign performance
• Develop and manage monthly content calendars
• Draft captions and schedule social media posts
• Repurpose existing content into social media posts
• Organize brand assets, photography, and graphics for social media
• Measure and analyze social media campaign performance
• Monitor current social media trends
• Promote events and initiatives through social media channels
• Create and send Mailchimp email reminders for public programming
• Create and send post-event emails
• Develop promotional marketing materials for public programming
• Support the development of the public programming pipeline
• Identify opportunities to automate and streamline workflows
• Create and document Standard Operating Procedures (SOPs)
• Recommend tools and process improvements
• Provide general administrative and operational support as needed


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