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AI Summary
Oversee the full digital marketing ecosystem to drive brand awareness and membership growth for a Pilates studio franchise. Manage social media, paid advertising, local SEO, and reputation management to increase class bookings and lead generation.
This is a remote position.
WFH | Full-Time | 9am - 5pm EST
Job Overview
We are seeking an experienced Digital Marketing Manager to drive brand awareness, lead generation, and membership growth for a Pilates studio franchise. This role will oversee the full digital marketing ecosystem, including social media, paid advertising, local search visibility, SEO, and reputation management.
The ideal candidate has a proven track record working with fitness, wellness, gym, or Pilates brands and understands the unique challenges of marketing a location-based franchise business. Strong expertise in Google Ads is essential.
KEY RESPONSIBILITIES:
Strategy & Planning
- Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
- Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
- Develop and refine ongoing social media and digital marketing strategies
- Analyze performance data and identify opportunities for growth and optimization
Social Media Management
- Create, schedule, and publish engaging content across social media platforms, including posts, reels, and stories
- Design and edit creative assets, graphics, and video content
- Manage community engagement, respond to inquiries, and maintain brand voice across platforms
- Monitor social media trends and recommend new content opportunities
Local Presence & Reputation Management
- Manage and optimize Google Business Profile listings
- Maintain accurate business information across relevant local directories and discovery platforms
- Monitor and respond to online reviews and customer feedback
- Implement strategies to improve local search visibility and reputation
Performance Marketing
- Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and Local campaigns
- Manage Meta advertising campaigns to drive leads, memberships, and promotions
- Monitor campaign performance, optimize budgets, audiences, and creative assets
- Track key performance metrics and provide regular reporting with actionable insights
- Develop lead generation strategies focused on membership acquisition and retention
SEO & Organic Growth
- Develop and execute local SEO strategies
- Optimize website content and landing pages for search visibility
- Create SEO-focused blog articles and content
- Conduct keyword research and implement on-page SEO best practices
- Monitor SEO performance and identify opportunities for growth
QUALIFICATIONS:
Required
- 3+ years of digital marketing experience
- Strong hands-on experience managing Google Ads campaigns with measurable results
- Experience managing Meta Ads campaigns
- Experience with Google Business Profile optimization and local SEO
- Knowledge of SEO best practices, keyword research, and content optimization
- Experience with social media content creation and community management
- Strong analytical skills and ability to interpret campaign data
- Excellent communication and project management skills
Preferred
- Experience working with Pilates studios, fitness brands, gyms, wellness businesses, or boutique fitness concepts
- Experience marketing franchise or multi-location businesses
- Basic graphic design and video editing skills
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