Oversee the full digital marketing ecosystem to drive brand awareness and membership growth for a Pilates studio franchise. Manage social media, paid advertising, local SEO, and reputation management to increase class bookings and lead generation.
This is a remote position.
WFH | Full-Time | 9am - 5pm EST
Job Overview
We are seeking an experienced Digital Marketing Manager to drive brand awareness, lead generation, and membership growth for a Pilates studio franchise. This role will oversee the full digital marketing ecosystem, including social media, paid advertising, local search visibility, SEO, and reputation management.
The ideal candidate has a proven track record working with fitness, wellness, gym, or Pilates brands and understands the unique challenges of marketing a location-based franchise business. Strong expertise in Google Ads is essential.
KEY RESPONSIBILITIES:
Strategy & Planning
Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
Develop and refine ongoing social media and digital marketing strategies
Analyze performance data and identify opportunities for growth and optimization
Social Media Management
Create, schedule, and publish engaging content across social media platforms, including posts, reels, and stories
Design and edit creative assets, graphics, and video content
Manage community engagement, respond to inquiries, and maintain brand voice across platforms
Monitor social media trends and recommend new content opportunities
Local Presence & Reputation Management
Manage and optimize Google Business Profile listings
Maintain accurate business information across relevant local directories and discovery platforms
Monitor and respond to online reviews and customer feedback
Implement strategies to improve local search visibility and reputation
Performance Marketing
Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and Local campaigns
Manage Meta advertising campaigns to drive leads, memberships, and promotions
Monitor campaign performance, optimize budgets, audiences, and creative assets
Track key performance metrics and provide regular reporting with actionable insights
Develop lead generation strategies focused on membership acquisition and retention
SEO & Organic Growth
Develop and execute local SEO strategies
Optimize website content and landing pages for search visibility
Create SEO-focused blog articles and content
Conduct keyword research and implement on-page SEO best practices
Monitor SEO performance and identify opportunities for growth
QUALIFICATIONS:
Required
3+ years of digital marketing experience
Strong hands-on experience managing Google Ads campaigns with measurable results
Experience managing Meta Ads campaigns
Experience with Google Business Profile optimization and local SEO
Knowledge of SEO best practices, keyword research, and content optimization
Experience with social media content creation and community management
Strong analytical skills and ability to interpret campaign data
Excellent communication and project management skills
Preferred
Experience working with Pilates studios, fitness brands, gyms, wellness businesses, or boutique fitness concepts
Experience marketing franchise or multi-location businesses
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
