Digital Marketing & Content Coordinator (001-1212)

Looking for Filipino (Philippines-based) candidates

Job Role: Digital Marketing & Content Coordinator

Compensation range: $1500 - $2000 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. 

Who The Client Is: An Australian-based premium leather bag and accessories brand created for modern women who value style, quality, practicality and versatility. The company focuses strongly on building a strong recognisable lifestyle brand through high quality products, engaging digital content and exceptional customer service. The brand operates in a fast-paced environment where creativity, attention to detail, commercial awareness, and continuous improvement are highly valued.

Role Overview: We are looking for a creative and commercially minded Digital Marketing & Content Coordinator to manage the brand’s day-to-day digital marketing across social media, content, email, and e-commerce channels.

The ideal candidate is hands-on, visually creative, and data-driven, with the ability to create engaging content, manage campaigns, identify growth opportunities, and use performance insights to improve brand awareness, engagement, website traffic, and sales.

Key Responsibilities: 

Social Media Management

Manage organic social media presence across Instagram, Facebook, TikTok, Pinterest and YouTube

Responsibilities will include:

• Planning and maintaining a social media content calendar.
• Creating and scheduling static posts, carousels, Reels, Stories, TikToks, Pins and YouTube Shorts.
• Writing engaging, on-brand captions and social media copy.
• Repurposing supplied photography, UGC and video content appropriately for each platform.
•  Ensuring a consistent brand identity across all channels.
• Researching current social media, fashion and content trends and adapting relevant trends for the brand.

Identifying new content ideas and opportunities to increase reach, engagement and website traffic. 

Content Creation & Editing

• Create high-quality marketing content using supplied brand assets, photography and video footage.
• The successful candidate should be confident using Canva, CapCut, Edits and Other relevant image and video editing software.
• Content may include product videos, UGC edits, styling inspiration, promotional content, customer reviews, email graphics and campaign creative.
• A strong visual eye and an interest in women’s fashion, handbags, accessories and styling trends would be highly advantageous.

Community Management

Engage with customers and potential customers across social media to build relationships and nurture leads.

Responsibilities include:

• Monitoring and responding to comments and messages.
• Answering product questions in a friendly and professional manner.
• Encouraging conversation and engagement.
•  Engaging with relevant customers, creators and accounts.
• Identifying common customer questions that can be turned into future content.
• Escalating customer service issues where required.

Email Marketing

Manage email marketing system using Klaviyo or Omnisend.

Responsibilities include:

•  Creating and scheduling email campaigns.
•  Building attractive, mobile-friendly emails.
•  Managing customer segments and subscriber lists.
• Monitoring and optimising automated email flows.
• Supporting flows such as welcome, abandoned cart, browse abandonment, post-purchase and win-back.
• Conducting A/B testing where appropriate.
• Monitoring email performance, subscriber growth and revenue.

Website & SEO

Support the ongoing optimisation of the website to improve organic visibility and performance.

Responsibilities may include:

•  Keyword research.
•  Optimising product and collection page content.
•  Updating page titles, meta descriptions, headings and image alt text.
•  Identifying internal linking opportunities.
•  Supporting blog and SEO content development.
• Monitoring organic search performance.
•  Identifying website content and SEO improvement opportunities.

Experience with Shopify, Google Search Console and Google Analytics would be beneficial.

Reporting & Performance

The successful candidate will provide regular marketing reporting across social media, email and SEO.

Key areas may include:

• Reach, impressions and engagement.
• Follower and audience growth.
• Video views and watch time.
• Website traffic from social media.
• Best-performing content.
• Email open, click and conversion rates.
• Email revenue and automated flow performance.
• Subscriber growth.
•  Organic website traffic and search visibility.

• Reporting should go beyond simply providing numbers.

Required Skills and Qualifications:

Essential

• Previous experience in digital marketing, social media or a similar role.
• Strong experience with Instagram and Facebook.
•  Experience creating Reels, TikToks and short-form video content.
• Strong Canva skills.
•  Experience using CapCut, Edits or similar video editing software.
• Experience with Klaviyo or Omnisend.
• Good written English and strong attention to detail.
• Experience managing social media content calendars.
•  Ability to interpret marketing performance data.
• Strong organisation and time-management skills.
•  Ability to work independently in a remote environment.
• Proactive approach to identifying new marketing and content opportunities.

Highly Desirable

Experience with:

• Shopify
• SEO
•  Google Analytics
• Google Search Console
• Pinterest
• YouTube
• TikTok
• UGC content
• E-commerce
•  Fashion or accessories brands
•  Influencer or creator marketing

A genuine interest in women’s fashion, handbags and emerging social media trends would be a significant advantage.

Who We Are Looking For

We are looking for someone who is both creative and analytical.

The right candidate will:

• Have a strong eye for visual content.
• Understand what makes people stop scrolling.
•  Keep up with social media and fashion trends.
• Be confident creating content independently.
• Enjoy testing new ideas and content formats.
• Use data to understand what is and is not working.
• Take ownership of their responsibilities.
•  Be comfortable suggesting new ideas rather than waiting for instructions.

Understand that marketing activity should ultimately support brand growth, customer acquisition and sales. 

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Be available for meetings and collaboration during core [AEST or PHT] business hours
• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)