Digital Marketing & Communications Specialist

Company Name: Transportation Management Services Inc. (TMS) 
Position Type: Full-Time  
Reports to: Vice President, Sales  
Location: TMS HQ in Frederick, MD, open to remote 

POSITION OVERVIEW:

The Digital Marketing & Communications Specialist will support and coordinate TMS’ digital presence across the website, social media, email, case studies, proposals, and sales materials. Working from established business priorities, this role will turn our work on some of the world’s biggest events into content that builds brand awareness and supports qualified lead generation. The position will assist with marketing planning while managing day-to-day execution, building on what is currently working well. You’ll use AI tools to produce content efficiently, improve workflows, and tell a clearer story about the value TMS brings to clients. We’re looking for a proactive, resourceful professional who can manage multiple projects, collaborate closely with Business Development, Sales Operations, and the sales team, and take responsibility for delivering high-quality work on schedule.

RESPONSIBILITIES:

First 90 Days

• During the first 30 days, review TMS brand guidelines and assess how consistently they are being applied across digital assets, including the website, proposals, and social media; document findings and recommended updates for review
• Within the first 90 days, support a review of currently outsourced marketing tactics, summarize performance and opportunities, and help develop a recommendations document and recurring implementation plan

Sales Enablement

• Partner with the sales team to develop and update sales enablement materials, including proposal content, pitch decks, one-pagers, and prospect-specific landing pages
• Support the development of monthly case studies by gathering field metrics and visual content (photos/videos), and formatting completed case studies into one-page sales sheets for proposals and presentations
• Support presentations, collateral, events, partnerships, and sponsorships

Website & Conversion

• Maintain content on tms.com, coordinate updates, monitor performance, and help improve the path from a visitor’s first interaction to sales conversion
• Support conversion-rate improvement efforts by coordinating tests, reviewing analytics, and helping implement clear calls to action
• Keep inquiry forms and lead routing accurate so the sales team has the correct details for the first call

Content & Social Media

• Identify project milestones and company news worth sharing
• Plan and publish a weekly social calendar across all channels, with LinkedIn as the lead channel
• Capture and edit short clips from events: operations at scale, command centers, and behind the scenes
• Create branded graphics that keep the TMS voice and visual identity consistent

Email

• Build, test, and send campaigns, including a quarterly newsletter and a regular update to event organizers
• Manage lists, segments, templates, and scheduling

Marketing Operations & Reporting

• Coordinate and improve workflows for content, photos, graphic design, video, reporting, and website updates using approved tools, including AI software
• Support the Sales Operations team by maintaining marketing technology tools such as analytics dashboards, automated reports, CRM-connected forms, and templates
• Research potential new channels and help coordinate approved tests, including short-form video, podcasts, paid campaigns, organizer webinars, and a TMS events newsletter; track results and summarize findings
• Take initiative on assigned projects, track agreed-upon goals and results, and prepare regular updates on marketing activity and its contribution to the sales pipeline
• Track website, social, and email performance, identify what is working, flag underperforming tactics, and report results each quarter with clear recommendations on where the team could invest next

QUALIFICATION & EXPERIENCE:

• Bachelor’s degree in marketing, communications, business, or a related field 
• Two plus years of hands-on digital marketing, ecommerce, or communications experience; internships, freelance work, and running your own business count 
• In place of a degree, willing to consider real-life work experience in these fields or a combination of schooling and similar experience 

SKILLS & KNOWLEDGE: 

• Proactive mindset: takes initiative, follows through on assignments, and looks for practical ways to improve content and processes; experience building a business, brand, channel, or side project is a plus
• Hands-on experience updating a website in a CMS such as WordPress, Shopify, or similar, with familiarity using A/B testing, heat maps, or conversion analysis to support improvements
• Working knowledge of web and email analytics (e.g., Google Analytics, Microsoft Clarity, or similar) 
• Experience with an email platform such as Mailchimp, Klaviyo, or similar
• Comfort using AI tools in daily work to draft, organize, repurpose, or improve content; experience creating a repeatable workflow or simple automation is a plus
• Strong writing, editing, and proofreading skills; published work is a plus 
• Experience managing social media content, engaging an audience, and using performance data to improve future posts
• Comfort with design tools such as Canva or Adobe, and basic photo and video editing 
• Proficient with Microsoft Office Suite (especially Excel, Word, PowerPoint, Teams) 

• Able to self-manage assigned work, prioritize multiple projects, and meet agreed-upon goals and deadlines; moves efficiently from idea to execution with appropriate direction and feedback
• Ability to multi-task effectively in a fast-paced, dynamic environment 
• Nice to have: experience in B2B, events, travel, or transportation marketing, plus experience with CRM-connected lead forms

The employee’s responsibilities reflect the current needs and requirements of the Company as at the date of issuing this position description. However, the services that the employee is required to provide may change over time as circumstances dictate.

ABOUT TMS:

TMS is the global leader in ground transportation management, logistics, mobility and venue solutions, renowned for delivering top-tier services for the world’s most complex events with unwavering confidence and integrity. With over 30 years of industry experience, we proudly reflect on managing transportation for more than 1,450 events and contracts, safely transporting over 120 million passengers. 

Our prestigious portfolio includes supporting events such as the FIFA World Cup, Olympic and Paralympic Games, Formula One, NBA, Kentucky Derby, Coachella, and major corporations like Microsoft and Google. We also support citywide events and trade shows such as NAHB, NAB, SEMA, NACS, and ICSC. Our aim is to be distinguished by the quality of our work, fostering a legacy of trust and superior performance.

TMS is proud to be an Equal Opportunity Employer (EOE). 
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.