Compensation: $65,000 to $75,000 based on experience and qualifications
Position Summary
The Digital Content Producer develops, writes, edits and optimizes compelling, audience-focused content that advances Rosalind Franklin University's brand, supports institutional priorities and strengthens engagement across digital communications channels. As a member of the Communications team within the Division of Marketing and Brand Management, the position translates complex academic programs, research, institutional initiatives and university priorities into clear, accessible and engaging content.
Reporting to the Director of Content Strategy, the Digital Content Producer collaborates with communications, marketing and digital team members, as well as academic and administrative partners, to produce content for the university website, landing pages, digital campaigns and other institutional communications. The position brings expertise in digital storytelling, web writing, search engine optimization (SEO), answer engine optimization (AEO), user experience and accessibility to ensure content is accurate, consistent, discoverable and aligned with the university's brand and editorial standards.
Our generous benefits package includes medical, dental, and vision plans; paid parental leave; short term and long-term disability plans; life insurance; flexible spending accounts; and a 403(b)-retirement plan which includes a 8% employer contribution after 2 years of service. RFUMS is committed to employee wellbeing and work-life balance. Full-time staff are eligible for 3 weeks of vacation/ personal leave, 15 sick days, and 9 paid holidays, paid winter break, plus two floating holidays.
This is a fully remote position.
Who We Are
Rosalind Franklin University of Medicine and Science (RFU) is a graduate health sciences university committed to serving the population through the interprofessional education of health and biomedical professionals and the discovery of knowledge dedicated to improving wellness. The university embodies the spirit of inquiry and excellence modeled by its namesake Dr. Rosalind Franklin, whose Photo 51 was crucial to solving the structure of DNA.
Today, the university’s 6 colleges continue Dr. Franklin’s legacy through rigorous academics, pioneering research, and innovative community service. Our unique interprofessional education model allows students to learn from and with each other in a variety of settings, including our simulation labs, the student-led Interprofessional Community Clinic, and through partnerships with area hospitals and clinics. RFU is a national leader in interprofessional research and practices, and is nationally recognized for its research in areas including neuroscience, brain-related diseases, inherited disorders, proteomics, cancer cell biology and immunology, cardiac resuscitation, and gait and balance.
Essential Duties & Responsibilities
Content Development, Storytelling and Digital User Experience
- Develop, write, edit and optimize compelling, audience-focused content for the university website, academic programs, institutional news, digital campaigns, landing pages and other communications channels.
- Translate complex academic programs, research, institutional initiatives and university priorities into clear, engaging and accessible content for diverse audiences.
- Collaborate with Communications team members to identify, develop and produce stories that advance the university's brand, institutional priorities, enrollment and engagement goals.
- Work with faculty, staff, students and other subject-matter experts to gather information, conduct interviews and develop accurate, compelling content.
- Apply user experience (UX) writing principles to improve website content, navigation, calls to action and other digital experiences.
- Adapt and repurpose content for multiple communications channels, audiences and formats.
- Ensure content aligns with the university's brand identity, editorial standards, and established voice and tone, including AP style and university editorial guidelines.
Digital Content Quality, Accessibility and Governance
- Develop and maintain accurate, accessible and user-centered content across the university's digital platforms.
- Apply established content governance standards, editorial workflows and quality assurance practices to ensure consistency, accuracy and usability.
- Conduct content audits, inventories and reviews to identify outdated, redundant, inconsistent or ineffective content and recommend improvements.
- Support the university's website renovation, content migration and ongoing digital initiatives through content development, editing, auditing and quality assurance.
- Apply digital accessibility best practices and applicable standards, including Section 508 and WCAG 2.1 AA, to assigned content.
- Collaborate with the Digital Experience team to support effective content organization, information architecture, metadata and navigation.
- Work with campus content contributors to ensure information remains current, accurate and aligned with university standards.
Search Engine Optimization, Answer Engine Optimization and Content Performance
- Apply search engine optimization (SEO) and answer engine optimization (AEO) best practices to improve the visibility, discoverability and relevance of university content across traditional search engines and AI-powered search platforms.
- Conduct keyword research and identify audience search behaviors, questions and information needs to inform content development.
- Structure and optimize digital content for search engines, AI-generated answers and user experience, including headings, metadata, internal linking and clear, authoritative information.
- Use Google Analytics 4 (GA4), search performance data and other analytics tools to evaluate content effectiveness and identify opportunities for improvement.
- Monitor engagement, user behavior and conversion activity to inform content updates and optimization.
- Collaborate with the Director of Content Strategy and Digital Experience team to implement SEO and AEO recommendations and support ongoing content improvement.
- Use emerging technologies, including generative AI and AI-assisted content tools, responsibly to support content research, development and optimization in accordance with university policies and editorial standards.
Collaboration and Content Coordination
- Collaborate with Communications team members to plan, develop and coordinate content that supports institutional priorities and integrated communications initiatives.
- Work closely with designers and digital team members to develop cohesive, engaging communications.
- Build collaborative relationships with academic and administrative units to gather information, develop content and support institutional storytelling.
- Coordinate assigned content projects, production schedules, reviews and approvals to ensure accuracy, quality and timely delivery.
- Provide editorial guidance and constructive feedback to campus content contributors to maintain consistency with university standards.
- Support the Director of Content Strategy in implementing content priorities, editorial workflows and cross-channel communications initiatives.
Conditions of Employment
- Must achieve satisfactory results from a background check.
Required Education & Experience
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
- Three to five years of progressively responsible professional experience in digital content strategy, web content development, copy editing, UX writing, or a related area.
- Demonstrated experience developing clear, concise, user-centered content for websites and other digital channels.
- Demonstrated ability to translate complex information into accessible and engaging content for diverse audiences.
- Working knowledge of digital accessibility principles and applicable standards, including Section 508 and WCAG 2.1 AA, as they relate to web content, headings, links, navigation, forms, and multimedia.
- Demonstrated ability to work collaboratively with diverse stakeholders and manage multiple projects, priorities, and deadlines in a complex organization.
- Strong writing, editing, proofreading, communication, and interpersonal skills.
Required Knowledge, Skills, and Abilities
- Expertise in digital content development, web writing, UX writing and digital storytelling.
- Expertise in user-centered digital experiences, information architecture and principles of web usability.
- Knowledge of search engine optimization (SEO), answer engine optimization (AEO), content performance measurement and digital analytics.
- Knowledge of digital accessibility standards and best practices.
- Familiarity with large language models (LLMs), generative AI, agentic AI and emerging AI-assisted content development and optimization tools.
- Excellent writing, editing, proofreading and storytelling skills, with the ability to adapt content for different audiences, channels and levels of subject-matter expertise.
- Ability to interpret analytics and translate data into practical content recommendations and improvements.
- Ability to apply established editorial standards, content governance practices and workflows while maintaining productive relationships with campus content contributors.
- Strong project management, organizational, collaboration and stakeholder-management skills.
- Ability to exercise sound judgment, manage competing priorities and work effectively in a collaborative, deadline-driven environment.
- Ability to communicate complex concepts clearly and translate technical or specialized information into engaging, accessible content for diverse audiences.
Preferred Qualifications
- Experience working in higher education, nonprofit, government, or another complex, decentralized organization.
- Experience working with an enterprise-level content management system such as Drupal, WordPress, or Adobe Experience Manager.
- Experience using Google Analytics 4 and other digital analytics platforms to evaluate content and user behavior.
- Experience with SEO and related tools such as SEMrush, Moz, or Siteimprove.
- Experience conducting website content audits, inventories, migrations, or large-scale redesign initiatives.
- Experience developing content governance frameworks, editorial standards, workflows, or training programs.
- Experience working with cross-functional teams involving marketing and communications, IT, web development, academic units, and administrative departments.
Typical Physical Demands & Working Conditions
Selected candidate must have the mental and physical capabilities to perform the essential functions of the position with or without reasonable accommodations.
EOE, Including Disability / Vets
— Sarah J.
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Marketing Manager
★★★★★
Verified
