Digital Brand Specialist

High Point University’s Office of Communication is seeking a Digital Brand Specialist (Remote) to provide exceptional customer service and brand reputation coordination across online platforms. This role is responsible for engaging with students, parents, and prospective families by answering community questions, addressing concerns, correcting inaccurate information and ensuring brand alignment across digital forums. The position will be responsible for generating responses and posting on platforms as well as identifying additional HPU constituents to share their own experiences with HPU in order to provide readers with insights from those that know HPU best.

The Digital Brand Specialist plays a key role in enhancing HPU’s online reputation by proactively responding to inquiries, correcting misinformation, and sharing brand-affirming content that reflects HPU’s values. This position requires strong communication, problem-solving, and writing skills to ensure a positive and informed digital experience for the HPU community. This position operates 8:00am-5:00pm Monday-Friday

QUALIFICATIONS:

Education

• Bachelor’s degree preferred in English, Communications, or related field.

Experience and Training

• 2 years of customer service in a business with a reputation for first class customer service
• Proficient with Facebook and other social media platforms
• 1 year of experience in content writing
• Preferred experience with retail, service industry, or public relations

Knowledge, Skills, Ability:

• Ability to create statements on behalf of the University to post in online forums
• Ability to communicate in a positive manner
• Ability to execute multiple job functions
• Ability to focus on details and prioritize
• Proficiency with Microsoft products and willingness to learn various computer programs
• Proficiency in technology and quick to learn new software

• Proficiency with communicating on social media with clear, succinct writing skills
• Strong communication skills

ESSENTIAL FUNCTIONS:  

• Provides digital content for online forums including Reddit, Facebook, TikTok, YouTube, Wikipedia and others
• Coordinates HPU constituents including but not limited to students and parents to post content on digital platforms
• Oversees public relations on parent social media platforms and exercising independent judgment and discretion over important public responses and decisions
• Collaborates with various departments to ensure a positive and quick resolution to issues and concerns of parents and families
• Maintains processes, standards, and data management procedures set by the Office of Communication for reporting
• Maintains positive work atmosphere by acting and communicating effectively.
• Requires a self-starter working independently with strong interpersonal skills
• Other duties as assigned

ACCOUNTABILITY:

• Represents the HPU experience and brand as the first point of contact in digital forums
• Monitors and responds as HPU Concierge Connector on HPU Parents Facebook pages, as self in other parent forums, and under HPU official accounts in a consistent voice and tone to represent the university

CONTACT INFORMATION:

For more information about this position, please contact Lauren Whitley, Assistant Vice President of Communication Management at lwhitle2@highpoint.edu