Digital Advertising Specialist

Description

We are seeking a highly hands-on Digital Advertising Specialist to own and execute our paid media and lead generation efforts. This role is responsible for building, managing, and optimizing campaigns across Meta (Facebook/Instagram) and Google Ads, while also developing high-converting funnels and email sequences that drive measurable business growth. This is an execution-focused role for someone who enjoys working directly inside ad platforms, testing ideas, and continuously improving performance.

Key Responsibilities:

• Build, launch, and manage paid advertising campaigns across Meta Ads and Google Ads
• Optimize campaigns daily, including audiences, creatives, budgets, and bidding strategies
• Develop and refine landing pages and conversion funnels to improve lead generation and sales
• Create and manage email marketing funnels, including automations, follow-ups, and segmentation
• Track and analyze performance metrics such as CPL, CPA, ROAS, and conversion rates
• Conduct A/B testing across ads, landing pages, and email campaigns
• Identify and scale winning campaigns while reducing wasted ad spending
• Collaborate on creative, messaging, and offers to improve performance

Requirements

Education:

• 2–5+ years of hands-on experience running paid digital advertising campaigns
• Proven experience inside Meta Ads Manager and Google Ads (must have personally executed campaigns)
• Strong understanding of conversion funnels and lead generation strategies
• Experience with email marketing platforms (e.g., Klaviyo, HubSpot, Mailchimp, or similar)
• Comfortable analyzing data and making performance-driven decisions
• Strong attention to detail and ability to manage multiple campaigns simultaneously

Knowledge / Skills / Abilities / Experience:

• Experience with landing page tools (e.g., Webflow, ClickFunnels, Unbounce)
• Familiarity with CRM systems and lead tracking
• Basic copywriting skills for ads and email sequences
• A true operator who enjoys being in the platforms daily
• Data-driven and results-oriented
• Proactive in testing, learning, and iterating quickly

What Success Looks Like:

• Consistent reduction in cost per lead (CPL) and cost per acquisition (CPA)
• Increased return on ad spend (ROAS)
• Improved funnel conversion rates
• Growth in qualified leads and revenue driven from paid channels and email

EQUIPMENT TO BE USED

• Computer, LMS platforms, content authoring software, standard office equipment.

TYPICAL PHYSICAL DEMANDS

• Ability to sit for extended periods and use a computer and other office equipment.

TYPICAL MENTAL DEMANDS

• Accountable for performance, not just activity

WORKING CONDITIONS

• Office and/or remote work environment.